NEW CAMPAIGNS

Person praying with Coca-Cola can in hands

Coca-Cola World Cup spot explores emotional journey of football

“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.

Wise poster

Wise’s debut work by Ace of Hearts features OOH for parody banks

The campaign includes a Transport for London takeover.

A hot cross bun backlit by the image of a rising sun
The Information

Morrisons TV ad for hot cross buns to air in LHF watershed

Campaign was created by Leo UK in partnership with Zenith UK.

Denon campaign by 3 Chillies: Man in colourful outfit walking down colourful street

Hi-fi brand Denon colours the world with sound

Campaign is first work for the brand by 3 Chillies.

Women standing on a beach with Dalmatians
The Information

Primark spring campaign celebrates that “double-take moment”

Campaign speaks to Wendy Duggan, marketing director at Primark, and Nikki Lindman, creative director at VCCP, about the retailer’s mission to spotlight style and quality.

Still from KFC ad
The Information

KFC's latest "Believe" film offers up prize of a chicken who lays the golden egg

“How much do you believe in chicken?” has been made by Mother.

(Photo credit: Austin Nelson / Patrón, used with permission)

Guillermo del Toro and his skeletal crew talk craft for new Patrón campaign

The Oscar-winning director's first TV commercial draws parallels between his filmmaking process and Patrón's production philosophy.

Still from Channel 4 ad

Channel 4 takes mixed-media approach for Women's FA Cup film

Film has been directed by Deadhorses through Magna Studios.

Person with telephone for a head sat on sofa next to man holding a mobile phone

Hotels.com rebrands with tongue-in-cheek ads by Mischief

Andreas Nilsson directed the campaign through Biscuit.

McDonald's workers
The Information

McDonald’s challenges “lazy” Gen Z stereotypes in documentary-style campaign

Ben Fox, senior vice-president and chief marketing officer at McDonald's UK & Ireland, spoke to Campaign about the brand's ambition to spotlight young workers.

Gillian Anderson (Image credit: Getty Images)

M&S “hires” Gillian Anderson as chief compliments officer

Actress will front new fashion, home and beauty brand platform.

Red Bull Ford racing car (Photo credit: Ford Motor Company, used with permission)

Ford returns to F1 with campaign to spotlight engineers

Wieden & Kennedy New York created the campaign.

Mr Doodle for Comic Relief
The Information

Comic Relief unveils Red Nose Day livestream campaign with Mr Doodle

Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.

Jameson bus

Jameson celebrates St. Patrick’s Day with activations

It includes a multi-media partnership with the English Football League.

Dragon

Great Western Railway ad by Adam & Eve\TBWA sees Famous Five slay dragon

Latest instalment of series taps into myths and legends.

Fountain of filth with statue of a woman being sick

Channel 4 promotes drama series Dirty Business with "fountain of filth"

4Creative, Glue Society and Biscuit Filmworks created the campaign.

Child with long curly hair riding scooter or bike and wearing helmet
The Information

Trio of Lloyds ads highlights the realisation of "long-held dreams"

Latest activity under "Bank on Lloyds" brand platform was created by bespoke agency team Publicis Go

Burnley FC and X unveil social documentary titled: '"Limitless"

Burnley FC and X unveil social documentary on women’s team

VSP Studios and Ad Hoc produced the eight-part series, which is sponsored by Sure.

Boy looking at smart phone in the sofa
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Government campaign targets online harms

Campaign by TMW launches as government considers social media ban for children.

Two window cleaners
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Pringles taps into joy of sharing in European brand platform

The campaign was created by an integrated team made up of AMV BBDO, Carat, JKR, RPM and Hogarth.

Netflix UK photobooth prints with Netflix stars

Netflix UK champions British talent in first work by Baby Teeth

The social series features stars of Netflix shows conversing in a photo booth.

(Photo credit: Mars, used with permission)

Sabrina Carpenter builds the ideal boyfriend out of Pringles for Super Bowl LX

The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility — and an increasingly gender-diverse NFL audience.

(Photo credit: Unilever, used with permission)

Dove’s Super Bowl LX ad is ‘for the girls’

Dove unveiled its third consecutive Big Game campaign, 'The game is ours', to support its youth confidence initiatives.

(Photo credits, top row L-R): Instacart, State Farm, Hellmann's, used with permission; (Bottom row L-R): E.l.f., used with permission; Budweiser / YouTube

Super Bowl 2026 round-up: watch the ads

Brands including Budweiser, Expedia and Dove have released ads for the event.

The Tiny Chef with Swedish flag in a falafel

Ikea collaborates with Tiny Chef to promote falafel balls

The effort is part of the global retailer’s push for ‘cooking and eating’.

Still from DfE ad

DfE reveals first further-education work by VCCP

'Give your skills a new life' portrays people looking for a career change.

Woman looking down at child holding skis

Visa showcases athletes' journeys in Winter Olympics campaign

Work features everyday sports fans alongside athletes.

Woman with curly hair holding a newspaper at a newsstand
The Information

John Frieda unveils first work by VCCP

VCCP won the competitive pitch in 2024.

Romeo and Juliet on stage
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ITV injects 'swagger' into branding with time-jumping campaign

Campaign speaks to Tom Houser, executive creative director at ITV Creative, and Niki Garner, director of ITV Creative, about the broadcaster’s new platform ‘There’s no place like ITV’.

Ian Wright sits on a sofa smiling at the camera as a couple dance in their kitchen behind him. Wright is sporting a curly handlebar moustache and the couple's kitchen is lit by a disco ball.

Go.Compare 'rests' usual mascot in favour of Ian Wright

The opera singer, played by Wynne Evans, was most recently seen in the brand’s early 2025 campaign ‘Feel the tache’.

Plate with Santa and words reading: "Sorry Santa, we’ve donated to Soup Kitchen instead."

Soup Kitchen ad apologises to Santa for donating his snacks to the needy

Wonderhood Studios created the social media campaign.

Ocean Spray ad

Ocean Spray targets chicken shops in first work from Ace of Hearts

The brand is pushing its cranberry sauce to be paired with chicken.

Bubbles in a woodland
The Information

Center Parcs’ first work by Neverland strives to ‘premiumise’ brand

Campaign speaks to Sara Holt, chief marketing officer at Center Parcs, and Jon Forsyth, founder and chief creative officer at Neverland, about the brand’s refresh.

Kevin and Katie Carrot

Aldi Christmas finalé features musical performance from Kevin the Carrot

This is the third instalment of the supermarket’s 2025 Christmas campaign.

Friends in a car
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Debut Think! campaign by FCB spotlights consequences of drug driving

Jack Driscoll directed the 30-second ad through Academy Films.

Thomas Brodie-Sangster on bench
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Google Pixel recreates Love Actually scenes in festive ad

Love Actually stars Thomas Brodie-Sangster and Martine McCutcheon feature in the social campaign.

Two men sitting at a bar

Smirnoff No 21 vodka ad is a laughing matter

Diageo-owned brand developed the campaign with McCann New York.

Brave Movement's “3rd richest nation” by Cummins & Partners
The Information

Brave Movement's Outernet takeover shows $7tn benefit from protecting children

Cummins & Partners created the event, and the takeover was negotiated and planned by the7stars.

A phone screen with the word "tombola" on it and a sqaure with lots of different numbers in it. In the corner, the words "Tombola sponsors I'm a Celebrity".

I’m a Celeb launches with new sponsor idents

Idents created by Meanwhile, with media handled by EssenceMediacom.

Young boy and his nan
The Information

EE launches first Christmas TV ad with focus on blended families

Campaign speaks to Kelly Engstrom, brand and marketing communications director at EE, and Ben Mooge, chief creative officer at Publicis Groupe UK, about EE's festive campaign 'Hosting and guesting'.

Ford and Google Street View truck in desert

Ford taps Google for campaign mapping out journeys

Brand's first in-market partnership comes as part of its new global brand platform.

Glass balancing on the sole of a shoe

M&S celebrates beauty of hosting in next phase of festive campaign

Marks & Spencer Fashion, Home & Beauty recently launched two 15-second spots called ‘Give the gift’.