“Back your body” features a choir of singing body parts.
NEW CAMPAIGNS
Coca-Cola World Cup spot explores emotional journey of football
“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.
Wise’s debut work by Ace of Hearts features OOH for parody banks
The campaign includes a Transport for London takeover.
Chupa Chups OOH campaign masks up to highlight “wrestling-free" packaging
BBH London created the campaign.
Starling campaign spotlights small habits that make people “good with money”
The Sunshine Company created the work.
Missing People campaign highlights that tragedy is not entertainment
BBH London created the campaign.
Cadbury transforms press ads into packaging to help disguise Easter eggs
VCCP created the work.
Morrisons TV ad for hot cross buns to air in LHF watershed
Campaign was created by Leo UK in partnership with Zenith UK.
Loveholidays OOH campaign piggybacks on other brands
Ark Agency created the campaign.
Primark spring campaign celebrates that “double-take moment”
Campaign speaks to Wendy Duggan, marketing director at Primark, and Nikki Lindman, creative director at VCCP, about the retailer’s mission to spotlight style and quality.
Dulux ad shows dog mascot passing its 65th anniversary with flying colours
Ogilvy UK created the work.
KFC's latest "Believe" film offers up prize of a chicken who lays the golden egg
“How much do you believe in chicken?” has been made by Mother.
Guillermo del Toro and his skeletal crew talk craft for new Patrón campaign
The Oscar-winning director's first TV commercial draws parallels between his filmmaking process and Patrón's production philosophy.
Channel 4 takes mixed-media approach for Women's FA Cup film
Film has been directed by Deadhorses through Magna Studios.
British Airways encourages people to take flight from their stressful lives
Uncommon Creative Studio created the work.
Hotels.com rebrands with tongue-in-cheek ads by Mischief
Andreas Nilsson directed the campaign through Biscuit.
Eggslut social-first campaign plays on gothic romance
M&C Saatchi Group UK created the work.
McDonald’s challenges “lazy” Gen Z stereotypes in documentary-style campaign
Ben Fox, senior vice-president and chief marketing officer at McDonald's UK & Ireland, spoke to Campaign about the brand's ambition to spotlight young workers.
ITV promotes I’m a Celebrity… South Africa with hand-drawn animation
ITV Creative created the 60-second ad.
M&S “hires” Gillian Anderson as chief compliments officer
Actress will front new fashion, home and beauty brand platform.
Ford returns to F1 with campaign to spotlight engineers
Wieden & Kennedy New York created the campaign.
John Lewis enlists Daisy May Cooper to highlight what mums want for Mother’s Day
Saatchi & Saatchi created the social campaign.
Comic Relief unveils Red Nose Day livestream campaign with Mr Doodle
Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.
Prost8 creates "dodge the finger" game to drive blood-test awareness in OOH ad
TBWA\MCR made the digital campaign.
Jameson celebrates St. Patrick’s Day with activations
It includes a multi-media partnership with the English Football League.
Foster's replaces name on cans with "d**khead" and "b*llend" in debut Publicis London ads
Publicis London won the account last year.
Great Western Railway ad by Adam & Eve\TBWA sees Famous Five slay dragon
Latest instalment of series taps into myths and legends.
Channel 4 promotes drama series Dirty Business with "fountain of filth"
4Creative, Glue Society and Biscuit Filmworks created the campaign.
Trio of Lloyds ads highlights the realisation of "long-held dreams"
Latest activity under "Bank on Lloyds" brand platform was created by bespoke agency team Publicis Go
Hargreaves Lansdown ad focuses on the value of experience in changing times
Wonderhood Studios created the work.
Burnley FC and X unveil social documentary on women’s team
VSP Studios and Ad Hoc produced the eight-part series, which is sponsored by Sure.
National Cyber Security Centre campaign puts business on the Moon to escape hackers
M&C Saatchi Group UK made the campaign.
Government campaign targets online harms
Campaign by TMW launches as government considers social media ban for children.
Pringles taps into joy of sharing in European brand platform
The campaign was created by an integrated team made up of AMV BBDO, Carat, JKR, RPM and Hogarth.
Netflix UK champions British talent in first work by Baby Teeth
The social series features stars of Netflix shows conversing in a photo booth.
Warburtons and Morgan Freeman break fourth wall celebrating 150th birthday
Campaign created by Joyful & Triumphant.
NHS England ad spells out how busy people can tap into GP services online
M&C Saatchi Group UK created the campaign.
Sabrina Carpenter builds the ideal boyfriend out of Pringles for Super Bowl LX
The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility — and an increasingly gender-diverse NFL audience.
Dove’s Super Bowl LX ad is ‘for the girls’
Dove unveiled its third consecutive Big Game campaign, 'The game is ours', to support its youth confidence initiatives.
Super Bowl 2026 round-up: watch the ads
Brands including Budweiser, Expedia and Dove have released ads for the event.
Waitrose sci-fi film shows astronaut yearning for delicious meals
Wonderhood Studios created the film.
Ikea collaborates with Tiny Chef to promote falafel balls
The effort is part of the global retailer’s push for ‘cooking and eating’.
Atlassian Williams F1 team and Anthropic ad likens a pit stop to AI
Mother and Run Deep created the campaign.
Maltesers’ 90th anniversary ad celebrates women’s strength throughout history
AMV BBDO created the campaign.
FCA's fake ATM encourages people to think twice when investing
M&C Saatchi Group UK created the brand activation.
DfE reveals first further-education work by VCCP
'Give your skills a new life' portrays people looking for a career change.
Visa showcases athletes' journeys in Winter Olympics campaign
Work features everyday sports fans alongside athletes.
Big Zuu encourages people to ‘rewrite the future’ in Teach First campaign
Unbound created the work.
Financial Conduct Authority releases campaign starring Emil the seal
M&C Saatchi Group UK created the campaign.
Lloyds launches new brand platform as it shifts to social and digital
Campaign created by bespoke team, Publicis Go.
Free AF Drinks plays on meaning of 'drunk' in first work by Ace of Hearts
Campaign ties into Dry January.
Experian helps nursery rhyme characters make better financial decisions
BBH London created the campaign.
McDonald’s launches Secret Menu with self-destructing billboard and Metro partnership
Leo UK created the campaign.
ITV injects 'swagger' into branding with time-jumping campaign
Campaign speaks to Tom Houser, executive creative director at ITV Creative, and Niki Garner, director of ITV Creative, about the broadcaster’s new platform ‘There’s no place like ITV’.
Go.Compare 'rests' usual mascot in favour of Ian Wright
The opera singer, played by Wynne Evans, was most recently seen in the brand’s early 2025 campaign ‘Feel the tache’.
Soup Kitchen ad apologises to Santa for donating his snacks to the needy
Wonderhood Studios created the social media campaign.
Ocean Spray targets chicken shops in first work from Ace of Hearts
The brand is pushing its cranberry sauce to be paired with chicken.
Samsung Electronics captures the mood in London with colour-changing installation
Data-driven outdoor campaign was made by Cheil UK.
Monzo promotes The Book of Money with OOH campaign and Tube takeover
BBH London created the campaign.
Center Parcs’ first work by Neverland strives to ‘premiumise’ brand
Campaign speaks to Sara Holt, chief marketing officer at Center Parcs, and Jon Forsyth, founder and chief creative officer at Neverland, about the brand’s refresh.
Starbucks campaign celebrates togetherness during Christmas with doodles
Anomaly London made the OOH campaign.
Peta releases graphic Christmas jumpers to spotlight December slaughter
Grey London created the campaign.
Virgin Media O2 socks it to shoppers with free experiences tickets
Activation was made by VCCP and Audience.
Trainline spotlights travel frustrations in revamped brand platform
Wieden & Kennedy Amsterdam created the work.
Waitrose unveils festive social mini series with Gavin & Stacey stars
Wonderhood Makers created the work.
Aldi Christmas finalé features musical performance from Kevin the Carrot
This is the third instalment of the supermarket’s 2025 Christmas campaign.
Debut Think! campaign by FCB spotlights consequences of drug driving
Jack Driscoll directed the 30-second ad through Academy Films.
Google Pixel recreates Love Actually scenes in festive ad
Love Actually stars Thomas Brodie-Sangster and Martine McCutcheon feature in the social campaign.
Smirnoff No 21 vodka ad is a laughing matter
Diageo-owned brand developed the campaign with McCann New York.
Brave Movement's Outernet takeover shows $7tn benefit from protecting children
Cummins & Partners created the event, and the takeover was negotiated and planned by the7stars.
I’m a Celeb launches with new sponsor idents
Idents created by Meanwhile, with media handled by EssenceMediacom.
EE launches first Christmas TV ad with focus on blended families
Campaign speaks to Kelly Engstrom, brand and marketing communications director at EE, and Ben Mooge, chief creative officer at Publicis Groupe UK, about EE's festive campaign 'Hosting and guesting'.
Ford taps Google for campaign mapping out journeys
Brand's first in-market partnership comes as part of its new global brand platform.
M&S celebrates beauty of hosting in next phase of festive campaign
Marks & Spencer Fashion, Home & Beauty recently launched two 15-second spots called ‘Give the gift’.
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