NEW CAMPAIGNS

Effectiveness, efficiency and AI capabilities – how do agencies measure up?

Effectiveness, efficiency and AI capabilities – how do agencies measure up?

Cummins & Partners created the event, and the takeover was negotiated and planned by the7stars.

Idents created by Meanwhile, with media handled by EssenceMediacom.

Campaign speaks to Kelly Engstrom, brand and marketing communications director at EE, and Ben Mooge, chief creative officer at Publicis Groupe UK, about EE's festive campaign 'Hosting and guesting'.

Marks & Spencer Fashion, Home & Beauty recently launched two 15-second spots called ‘Give the gift’.

The multichannel campaign was created by VCCP, Atomized Studios, Freuds and N2O, with media by Hearts & Science.

Mother created the film.

Taika Waititi directed the film.

Beyond created the campaign.

McCann Manchester made the campaign.

Film also features Arsenal footballer Bukayo Saka.

Brand's first in-market partnership comes as part of its new global brand platform.

The work was created by TBWA\Media Arts Lab.

It was created by Orchard Creative and directed by Steve Rogers.

The campaign was created by Our Lego Agency.

Campaign speaks to Radha Davies, marketing director at Sainsbury’s, about this year's festive campaign.

The work was created by ITV Creative.

VML/The Pharm, WPP’s bespoke Boots team, created the ad.

The campaign was created by Truant.

The work was created by mFuse.

Leagas Delaney created the ad.

Hijinks created the event to highlight the preventable deaths of young people.

Leo UK created the work.

Work was made in partnership with Fumble and Movember.

Uncommon Creative Studio made the work.

Research found that women are still starved of sexual satisfaction.

It is the first work by Neverland since retaining the account and extending its remit.

TBWA\Media Arts Lab created the work.

The work was created by Gemma Phillips and shot by Sane Seven.

The work was created by Golin London.

Agency spoke to Campaign about the work for Paddy Power Games.

The work was created by Uncommon Creative Studio.

Campaign was created by Exposure.

The ad was created by Mother.

The campaign was created by VCCP.

The work was created by Anything is Possible in partnership with Jack Arts and Posterscope.

TBWA\London created the work.

Campaign was created by Wieden & Kennedy Amsterdam.

BBH London created the second instalment of the brand’s 'Style it out' platform.

The work was created by Mother.

The campaign was created by BBH London in collaboration with Penguin Random House UK and Freuds.

It was created by Pablo London.

MFuse made the campaign.

Rethink made the campaign.

The work was made by BBH.

The film was made by BBC Creative.

The campaign was created by New Commercial Arts.

The work was created by Stink Studios and Canva’s in-house marketing team.

The work was created by T&P.

The ad was created by McCann London.

The 100-second film was created by Saatchi & Saatchi.

Film directed by Los Peréz and features Holland’s brothers.

Fanta and its partnership with Universal Pictures and Blumhouse was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, Hogarth, VML and Verticurl.

The work was created by TBWA\MCR.

Wonderhood Studios created the campaign.

The brand’s in-house creative agency made the campaign.

Outdoor posters show an ice-cream stick that has been licked clean.

The Gate created the series of social media ads.

The campaign was created by FCB London in partnership with Global Street Art.

Campaign speaks to Tony Miller, marketing director at Direct Line, about the brand’s latest platform ‘That’s how it’s done’.

The special builds were created by Wonderhood Studios in collaboration with MG OMD, Grand Visual and Talon.

Tesco Mobile's creative agency BBH London made the campaign.

Ogilvy UK made the campaign.

TBWA\London created the campaign.

The work was created by Wieden & Kennedy London and The Kitchen.

Atomic London made the campaign.

The campaign was created by Leo UK.

VCCP Blue created the campaign.

Krow Group made the campaign.

Atomic London and Supernova made the out-of-home campaign.

Campaign was created by Homeground.

T&P created the work.

The work by Iris marks the charity's 30th anniversary.

The campaign was created by Homeground.

The campaign was created by Mother.

Bank says it won't have 'traditional creative agency'.

The billboard was made by Anything Is Possible.

Calling and Stink Films created the campaign.

The campaign was created by AMV BBDO.

AMV BBDO created the social media campaign.

Nomad Studio created the campaign.

'Not Even WhatsApp' global campaign advertises the messaging app’s end-to-end encryption and new privacy settings.

The campaign was created by the7stars.

Uncommon Creative Studio won the brand's creative account in December 2024.

The campaign was created by Recipe.

The global campaign was created by WPP Open X, led by Ogilvy and supported by VML.

The experience was created by TheOr.

The campaign was created by AKQA.

First work by VCCP since it won the account in 2024.

The work was created by Red Brick Road.

The spot was directed by Tore Frandsen through New Land.

The campaign was created by Joint.

The campaign was created by WPP Open X, led by VML UK.

FCB London created the campaign, which is part of Andrex’s ‘Get comfortable’ platform.

BBH London made the ad and it was directed by Glue Society.

The film was created by Yard and Stink London and directed by Claryn Chong.

The campaign rolls out this week.

The campaign was created by Leo Burnett.

BBH London made the campaign.

The campaign includes TV idents and a hero film.