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Monzo tube poster

Monzo promotes The Book of Money with OOH campaign and Tube takeover

David Walliams wearing Peta Christmas jumper
The Information

Peta releases graphic Christmas jumpers to spotlight December slaughter

Gavin and Stacey actors Joanna Page (left) and Mathew Horne (right)

Waitrose unveils festive social mini series with Gavin & Stacey stars

Save the Children trucks

Save the Children ad delivers aid in red Christmas trucks in first work by Ace of Hearts

Claymation fish in water

WaterAid unveils first work by Special with Christmas campaign

Alison Hammond

ITV spotlights festive film offering with celebrity charades

Apple ad still

Apple uses nine handmade puppets for musical festive ad

Kevin and Katie Carrot

Aldi Christmas finalé features musical performance from Kevin the Carrot

McDonald's

McDonald’s UK unveils festive campaign with ‘Grinched’ Christmas menu

Still from Waitrose ad with Christmas private view logo
The Information

Christmas Private View: Waitrose & Partners, Tesco, Disney, EE, JD Sports and Barbour

Thomas Brodie-Sangster on bench
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Google Pixel recreates Love Actually scenes in festive ad

Piemax

Waitrose & Partners turns BFI Imax into 'Piemax'

Still from Coca-Cola Christmas ad

Coca-Cola's AI Christmas ad 'most talked about' on social

Christmas Private View logo on Lego ad
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Christmas Private View: Asda, Morrisons, Argos, Lego, Arsenal and Shelter

Disney illustrations of little girl and Doodle
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Nuttiness, dizziness and crayons: behind the scenes of Disney’s Christmas short

Waitrose & Partners: 'The perfect gift' by Wonderhood Studios features Keira Knightley (left) and Joe Wilkinson
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Why Waitrose's 'The perfect gift' went rom-com for Christmas cut-through

Still from John Lewis Christmas ad

The power of speaking to men: lessons from the John Lewis Christmas ad

The Campaign Podcast artwork

How are the LHF restrictions affecting Christmas ads and beyond?

Danny Josephs

Why are there more children's book characters in Christmas ads than disabled people?

SpaceNK and Charlotte Tilbury pop-up

SpaceNK and Charlotte Tilbury host festive party pop-up in London

The Perfect Gift Waitrose
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Waitrose’s festive film the most watched 8pm slot on TV on 12 November

Still from Waitrose ad
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Pick of the Week: Waitrose & Partners serves up a slice of romance for Christmas

Peta Xmas 2025

Peta's festive ad tells story of blood-splattered Christmas dinner

John Lewis ad featuring a rave with Private View logo
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Private View with Lynsey Atkin and Mark Elwood

Young boy and his nan
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EE launches first Christmas TV ad with focus on blended families

Keira Knightley and Joe Wilkinson

Waitrose & Partners taps Keira Knightley for 2025 Christmas ad

Still from Tesco ad

Tesco moves away from one hero spot for 2025 Christmas campaign

Martine McCutcheon and Thomas Brodie-Sangster

Love Actually stars feature in festive Google Pixel ad

Glass balancing on the sole of a shoe

M&S celebrates beauty of hosting in next phase of festive campaign

Child doodling a character on a piece of paper

Disney Christmas ad tells story of a doodle looking for a mouth

Tom Daley wearing Scratchcard-igan

National Lottery ties up with Tom Daley for ‘Scratchcard-igan’ Christmas campaign

Collage of Katie Jackson, Matt Berry, Darryl George, Noel Bunting, Rich Denney, Ana Balarin, Jon Forsyth, Laura Jordan Bambach and Matt Waksman
The Information

What do you think of the first wave of Christmas ads?

Still from O2's 2025 Christmas campaign film "Feel it all" in partnership with VCCP.

O2 puts gift of time at centre of Christmas campaign

Aimee Lou Wood
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White Lotus star Aimee Lou Wood will no longer appear in M&S Christmas ad

Man in club surrounded by people dancing
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Review of the Week: John Lewis & Partners spins a track

Wallace and Gromit outside house

Barbour partners Aardman for Wallace and Gromit Christmas spot

Collage of Kirsty Hathaway, Hermeti Balarin, Jo Moore, Trevor Robinson, Dom Goldman, Laura Rogers, Dave Billing, David Wigglesworth and Kyle Harman-Turner
The Information

John Lewis Christmas ad reaction: 'Soft nostalgia', 'middle of the pack', 'copy magic'

Apple Christmas trees at Battersea Power Station

Apple to project nation’s Christmas tree drawings at Battersea Power Station

Still from Burberry ad

Burberry Christmas ad stars Jennifer Saunders, Naomi Campbell, Ncuti Gatwa and more

Still from Etsy ad

Etsy taps into 'sonder' for Christmas 2025 campaign