REVIEW OF THE WEEK

Still from TK Maxx ad
The Information

Review of the Week: TK Maxx is paws-itively silly

The work was made by Wieden & Kennedy London.

Channel 4 "The fountain of filth"
The Information

Review of the Week: Channel 4 lets the filth flow freely

The fountain was made by 4Creative to promote three-part drama series Dirty Business.

Still from Cadbury ad
The Information

Review of the Week: Cadbury Dairy Milk explores sisterly bond

VCCP made the ad and it was directed by Steve Rogers.

Pufferfish
The Information

Review of the Week: Asahi Super Dry takes a sip of madness

The 90-second film was directed by Alaska through Iconoclast.

Still from Citroen ad
The Information

Review of the Week: Citroën gets weird in dream-inspired spot

The work was directed by Fredrik Bond through Very Content X Stink and created by BETC Paris.

Woman dancing
The Information

Review of the Week: Primark tries to get denim dancing

The ad was made by VCCP and directed by Nadia Marquard Otzen through Academy Films.

Woman holding Irn-Bru in shop
The Information

Review of the Week: Irn-Bru drinks deeply from can of nostalgia

Campaign is Lucky Generals’ debut work for the brand.

C4 ad

Review of the Week: Educating Yorkshire and Dougal Wilson inspire young minds

The film was created by 4Creative and directed by Dougal Wilson through Blink Productions.

Still from Coinbase ad

Review of the Week: Coinbase gives crypto a musical makeover

The campaign was created by Mother and directed by Steve Rogers.

Still from Nike ad

Review of the Week: Nike Football shoots for the dark side

Eight of the films were made by Wieden & Kennedy London, one was made by its Amsterdam office and another in collaboration with the Sao Paulo office.

Liam Gallagher

Review of the Week: Adidas, Burberry and... Lidl tap into Oasis fever

Adidas released 'Original forever' by Johannes Leonardo, Burberry created 'Festival' in-house, while Lidl worked with The Romans.

Still from Instagram ad

Review of the Week: Instagram's 15-year anniversary campaign

It was created by Uncommon Creative Studio New York.

Girl blowing candles out on birthday cake

Review of the Week: Ocado cycles backwards in first Uncommon work

‘Life delivered’ is Uncommon Creative Studio’s premier campaign since winning the account late last year.

School boy holding toilet roll

Review of the Week: Andrex embraces toilet humour in latest ‘Get comfortable’ work

The campaign is the second iteration of the ‘Get comfortable’ platform created by FCB London.

Confused.com still

Review of the Week: Confused.com isn't so confusing

The work was created by Leo Burnett and directed by Jeff Low.

Still from PG Tips ad

Review of the Week: PG Tips resurrects an old friend

The work is the first made by New Commercial Arts.

Aviva still

Review of the Week: Aviva’s thriller homage attempts to twist insurance category

Adam & Eve/DDB created the campaign, with the film directed by Novemba through Academy.

moretti, stella artois, poretti ads

Review of the Week: 20 years of restrictions have left beer ads flat

From Guinness surfers to harmonica-playing foxes, beer advertising has come a long way, but has it lost its fizz?

Malibu: Brian Cox in 'Clock off' by Wieden & Kennedy London

Review of the Week: Malibu skates by but doesn’t stick the landing

The campaign was created by Wieden & Kennedy London.

tetley

Review of the Week: Tetley captures a slice of life in revamped brand platform

The campaign was created by Pablo, which won the account in 2024.

O2

Review of the Week: O2 outdoor spotlights breadth of offering with logo play

The campaign was created by VCCP, featuring a 60-second film directed by Sam Pilling through Magna Studios.

Alpen “It’s the grown-up thing to do” by Mother

Review of the Week: Mother brings mascot magic to Alpen

The campaign was created by Mother and directed by Eros V through Mindseye.

papaya tesco smarty

Reviews of the Week: Papaya, Smarty and Tesco

Campaign reflects on ads by You’re The Goods, BBH London and The Gate.

Collage of National Theatre campaign

Review of the Week: National Theatre film attempts to bring artistry of the stage to life

The two-and-a-half-minute film was created by Exposure and directed by Jack Cole.

Collage of "30 years of Clubcard"

Review of the Week: Hands in the air for Tesco’s nostalgic Clubcard spot

The ad, celebrating 30 years of Tesco’s Clubcard scheme, was created by Bartle Bogle Hegarty London.

Collage of McDonald's campaign

Review of the Week: McDonald’s playfully taps into fan truths

Leo Burnett UK-created campaign includes out-of-home, press and three films.