Ingenuity+ is running the process.
ACCOUNT MOVES
Publicis wins Microsoft media account without a pitch as part of expanded partnership
Two companies “will leverage each other’s expertise to embed agentic AI”.
Volkswagen appoints global social media agency
New agency won car brand's business after a multi-stage pitch.
Pitch Update: Microsoft, BMW, Samsung, Vax, Savlon, Polestar, White Claw, Lovehoney and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
White Claw owner reviews global social and influencer account
Creativebrief is handling the review.
Who topped the final UK media new-business rankings?
WPP Media, PHD and Publicis Groupe featured in the top three.
Vax launches £37m media review
Campaign understands multiple agencies are pitching for the account.
Covonia and Savlon owner kicks off UK media review
Stada Thornton & Ross issues request for information.
Samsung UK appoints strategic gaming partner
Appointment follows a competitive pitch.
BMW UK reviews £5m CRM and digital accounts
Review includes retailer marketing, websites and point of sale display.
Pitch Update: Unilever, Boots, Netflix, IBM, Polestar, Onken, Lastminute.com and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Royal British Legion reviews creative agency relationships
Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney is the incumbent on the brand advertising account.
Polestar launches global media review
Campaign understands Dentsu X is the incumbent in the UK.
Lastminute.com picks creative agency
The work is set to launch in the summer and the agency has been working on the account since the beginning of the year.
Optimum Nutrition owner appoints commerce agency of record
Appointment follows a competitive pitch.
Unilever appoints influencer agency for global food business
Seven agencies pitched for the account, which covers Knorr and Hellmann's.
RNIB kicks off media review
Charity confirms review of its media agency partnerships.
IBM and Ogilvy end 32-year creative partnership
The WPP-owned agency has been the technology brand’s creative AOR since 1994.
Pitch Update: Morrisons, Aviva, Taco Bell, Qatar Airways, Irn-Bru, Branston, Ineos, KP Snacks and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Aviva and Direct Line shortlist four in media pitch
The pitch follows Aviva's acquisition of Direct Line Group last year.
Taco Bell hires creative agency for pan-European campaign
Appointment follows a competitive pitch.
Ineos Automotive appoints integrated agency
Wavemaker was the incumbent handling media and Wonderhood Studios handled social.
Baileys moves global ad account
Forsman & Bodenfors previously worked on the business.
Ray-Ban owner consolidates £360m global media account
WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.
Morrisons appoints social agency
Leo UK was the incumbent and continues to hold the creative account.
Branston Pickle owner picks new media and creative shop
Pitch was handled directly by the brand.
Pitch Update: Ikea, Heineken, Dyson, Samsung, Direct Line, Network Rail, Tropicana, Aviva and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
National Highways appoints creative agency
This is the shop's first win since it relaunched in February.
Ikea contacts agencies about global media review
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
Dyson appoints network to $500m global media account
WPP, Publicis and Omnicom battled for the business in the final round.
Home sales platform OneDome assigns media and creative duties
Dual appointment follows a competitive pitch.
Hardys Wine selects global creative agency
Above & Beyond, now Beyond, won the account in 2023.
Scottish Power shortlists four agencies in media review
Carat Edinburgh is the incumbent on the account.
Heineken holds review to “streamline” global creative and media
Campaign understands the media and production review is being run together, and creative is being run separately.
Network Rail confirms £23m creative agency roster
Eight agencies have emerged victorious.
Tropicana picks social agency
Social shop will produce work for Tropicana, Naked and Copella.
Riverford Organic takes root with new media agency
Veg box service selects parter after competitive pitch.
Aviva and Direct Line kick off review to consolidate media agencies
Pitch follows Aviva’s acquisition of Direct Line.
Electric car brand Changan enters UK market with new media agency
Chinese carmaker enlists agency ahead of European sales push.
NCT selects media agency ahead of 70th celebrations
Parenting charity appointments new agency from a shortlist of three.
Rude Health reviews creative account
The brand has previously worked with Who Wot Why and BMB.
Pitch Update: Tesco, Wendy's, Tinder, Aldi, Foot Locker, Bupa, William Hill, Care Bears and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Tinder UK couples up with social media and influencer agency
Ingenuity+ ran the competitive pitch process.
Zoom appoints global media agency of record
Independent agency PMG will establish a cross-functional team to work with Zoom.
Formula E selects agency for CRM and fan engagement
Agency was crowned after competitive pitch run by Formula E’s procurement team.
Tesco concludes closed media agency review
Supermarket extends media planning and buying brief with EssenceMediacom.
888 and William Hill owner appoints search agency
Appointment follows a closed review.
Aldi set to review creative account
Aldi South Group operates in 11 markets including the UK and Ireland.
Cancer Research UK reviewing creative, media and digital accounts
Review potentially affects EssenceMediacom's 23-year-old relationship with brand.
Pitch Update: Estée Lauder, Schweppes, Betway, Vinted, Rustlers, ITV, Cancer Research and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
The Estée Lauder Companies consolidates £500m media account
Cosmetics company previously worked with various media agencies.
Scottish Water launches £17.6m media review
The tender is for an eight-year contract spanning above-the-line, digital and social.
ITV shifts retained creative account from Uncommon
Uncommon has worked with the broadcaster since 2018.
Rustlers appoints social-first creative agency
Incumbent Droga5 has held the account for 10 years.
Cancer Research UK splits with creative agency
Anomaly has worked with the charity for more than a decade.
Hargreaves Lansdown assigns multimillion-pound digital media brief
Follows investing and saving platform being privatised in 2025.
Pitch Update: Just Eat, Kimberly-Clark, Renault, Yazoo, Popeyes, Crisis, Hartley’s, Geely and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Andrex account moves out of FCB London after six years due to conflict of interest
FCB London won the Kimberly-Clark business in 2019.
Jabra picks global paid media agency
Appointment follows shortlist of three in late 2025.
Homelessness charity Crisis seeks creative agency
Charity's Christmas campaign has been the focal point in its calendar.
Just Eat Takeaway picks agency for global creative account
Four agencies took part in the pitch.
Renault taps agency for EV ambassador campaign
Appointment follows a competitive pitch.
Yazoo picks agency for UK creative account
Milk drink brand previously worked with Digital Natives.
Volvo sister brand Geely appoints UK media agency
Appointment follows a competitive pitch.
Pitch Update: Waitrose, Essity, Fever-Tree, McVitie's, Weight Watchers, Hyundai, Scottish Govt and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
McVitie's owner finds social agency to its taste
Ingenuity+ managed the pitch for the Jaffa Cakes and McVitie's owner.
Scottish Government re-issues review of its £16m creative roster
Tenders reissued following a technical fault.
Weight Watchers picks media agency for $48m account
Incumbents on the account were Known and DCMN.
Hyundai Motor Group appoints global media agency
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
Essity consolidates tissue business into single agency ending Cushelle's tie to Publicis
Publicis has worked with Cushelle and its predecessor Charmin since 2002.
Pitch Update: Ikea, Avanti, Rowntree's, Wrap, SkyShowtime, E.ON, Numan, De’Longhi, Xero and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
B2B sales platform Cognism hires creative agency
Appointment follows three-way pitch.
Xero picks media agency for UK account
Appointment follows competitive review that launched last year.
Avanti West Coast appoints agency after competitive pitch
Process was handled in-house.
Pitch Update: NatWest, Just Eat, Krispy Kreme, UK govt, Russell Hobbs, ChooseMyCar and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Just Eat launches global media review
UM, now part of Omnicom Media, is the incumbent on the account.
NatWest creative duties shifted to different agency
The decision follows Omnicom’s acquisition of Interpublic Group.
Krispy Kreme appoints creative agency in the UK
Shop to help the brand navigate advertising within HFSS regulations.
Pablo joins government roster in consortium with Accenture Song
Consortium with Pablo will be led by Accenture Song, TMW and Droga5.
Pitch Update: KP Snacks, Dyson, Estée Lauder, UK govt, Lufthansa, Clarins and more
Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.
Estée Lauder to launch global £500m media review this year
Cosmetics giant works with multiple agencies across different regions.
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