ACCOUNT MOVES

Staysure branding on a golf course.
The Information

Staysure appoints media agency

Incumbent on the account was All Response Media.

Microsoft chief executive Satya Nadella and Publicis Groupe boss Arthur Sadoun

Publicis wins Microsoft media account without a pitch as part of expanded partnership

Two companies “will leverage each other’s expertise to embed agentic AI”.

L-r: JvM Spree management team Franziska Spiess, Sven Rebholz and Jan Harbeck. Photo: Jung von Matt
The Information

Volkswagen appoints global social media agency

New agency won car brand's business after a multi-stage pitch.

Wingstop shop.
The Information

Wingstop launches UK media review

Ingenuity+ is assisting with the process. 

Pitch Update: (Clockwise from top left) BMW UK, White Claw, Vax and Microsoft
The Information

Pitch Update: Microsoft, BMW, Samsung, Vax, Savlon, Polestar, White Claw, Lovehoney and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Microsoft store

Microsoft appoints global media agency

UK portion of the account is worth an estimated £34m.

Picture of a teacher writing on a white board
The Information

Who topped the final UK media new-business rankings?

WPP Media, PHD and Publicis Groupe featured in the top three.

Vax vacuum cleaner
The Information

Vax launches £37m media review

Campaign understands multiple agencies are pitching for the account.

Two bottles of Covonia cough mixture stand either side of the text "take charge" surrounded by horns. The Covonia logo is a bull.
The Information

Covonia and Savlon owner kicks off UK media review

Stada Thornton & Ross issues request for information.

BMW car
The Information

BMW UK reviews £5m CRM and digital accounts

Review includes retailer marketing, websites and point of sale display.

Clockwise from top left: Boots, Netflix, Royal British Legion and RNIB
The Information

Pitch Update: Unilever, Boots, Netflix, IBM, Polestar, Onken, Lastminute.com and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Royal British Legion's 2025 Remembrance Day campaign, created by Leagas Delaney
The Information

Royal British Legion reviews creative agency relationships

Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney is the incumbent on the brand advertising account.

Polestar car
The Information

Polestar launches global media review

Campaign understands Dentsu X is the incumbent in the UK.

Lastminute.com and BBH boarding pass
The Information

Lastminute.com picks creative agency

The work is set to launch in the summer and the agency has been working on the account since the beginning of the year. 

Onken yoghurt pots
The Information

Onken picks creative agency

Creativebrief handled the process.

Knorr Supercube
The Information

Unilever appoints influencer agency for global food business

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

A woman with grey hair looks up from her polling both at a CCTV camera.
The Information

RNIB kicks off media review

Charity confirms review of its media agency partnerships.

The Information

IBM and Ogilvy end 32-year creative partnership

The WPP-owned agency has been the technology brand’s creative AOR since 1994.

Clockwise from top left: Baileys, IG, Aviva and Morrisons
The Information

Pitch Update: Morrisons, Aviva, Taco Bell, Qatar Airways, Irn-Bru, Branston, Ineos, KP Snacks and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

A man's face is lit up by an Aviva-yellow glow from his phone.
The Information

Aviva and Direct Line shortlist four in media pitch

The pitch follows Aviva's acquisition of Direct Line Group last year.

Ineos Grenadier head to head with a Land Rover
The Information

Ineos Automotive appoints integrated agency

Wavemaker was the incumbent handling media and Wonderhood Studios handled social.

Still from Baileys ad
The Information

Baileys moves global ad account

Forsman & Bodenfors previously worked on the business.

Ray Ban store (Image credit: Getty Images)
The Information

Ray-Ban owner consolidates £360m global media account

WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.

Morrisons supermarket
The Information

Morrisons appoints social agency

Leo UK was the incumbent and continues to hold the creative account.

Clockwise from top left: Aviva and Direct Line, Dyson, Samsung and Network Rail
The Information

Pitch Update: Ikea, Heineken, Dyson, Samsung, Direct Line, Network Rail, Tropicana, Aviva and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

National Highways
The Information

National Highways appoints creative agency

This is the shop's first win since it relaunched in February.

An Ikea bag carried by a customer.
The Information

Ikea contacts agencies about global media review

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

Dyson shop
The Information

Dyson appoints network to $500m global media account

WPP, Publicis and Omnicom battled for the business in the final round.

An image of a Be At One bar.
The Information

Be At One owner appoints media partner

The appointment follows a competitive pitch.

Hardys Wine bottle
The Information

Hardys Wine selects global creative agency

Above & Beyond, now Beyond, won the account in 2023.

Scottish Power headquarters
The Information

Scottish Power shortlists four agencies in media review

Carat Edinburgh is the incumbent on the account.

Steam collecting on a window created the illusion of a pint of beer. Appears with the text "Heineken" and red star logo
The Information

Heineken holds review to “streamline” global creative and media

Campaign understands the media and production review is being run together, and creative is being run separately.

It's that juice
The Information

Tropicana picks social agency

Social shop will produce work for Tropicana, Naked and Copella.

A pile of organic red kabocha squash grown with an inset white carrot "Riverford" logo.
The Information

Riverford Organic takes root with new media agency

Veg box service selects parter after competitive pitch.

A person wearing a baseball cap and loose jumper steps into a shiny car on a brightly lit street.

Electric car brand Changan enters UK market with new media agency

Chinese carmaker enlists agency ahead of European sales push.

Pregnant women sitting on inflated gym balls, smiling, in a class setting.
The Information

NCT selects media agency ahead of 70th celebrations

Parenting charity appointments new agency from a shortlist of three.

Rude Health ad
The Information

Rude Health reviews creative account

The brand has previously worked with Who Wot Why and BMB.

Clockwise from top left: Aldi, Tesco, Bupa and Evoke
The Information

Pitch Update: Tesco, Wendy's, Tinder, Aldi, Foot Locker, Bupa, William Hill, Care Bears and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Zoom logo on a smartphone (©GettyImages)

Zoom appoints global media agency of record

Independent agency PMG will establish a cross-functional team to work with Zoom.

GEN3 Evo race cars
The Information

Formula E selects agency for CRM and fan engagement

Agency was crowned after competitive pitch run by Formula E’s procurement team.

Man in a top hat and purple suite pops out of a pink and purple cake
The Information

Tesco concludes closed media agency review

Supermarket extends media planning and buying brief with EssenceMediacom.

Still from Bupa ad
The Information

Bupa UK picks creative agency

Pitch process was managed by Ingenuity+.

Aldi ad featuring Kevin the Carrot's wedding
The Information

Aldi set to review creative account

Aldi South Group operates in 11 markets including the UK and Ireland.

Foot Locker
The Information

Foot Locker selects EMEA creative agency

Appointment follows a competitive review.

An exterior shot of a Cancer Research UK charity shop
The Information

Cancer Research UK reviewing creative, media and digital accounts

Review potentially affects EssenceMediacom's 23-year-old relationship with brand.

Clockwise from top left: ITV, Rusters, Estée Lauder and Cancer Research UK
The Information

Pitch Update: Estée Lauder, Schweppes, Betway, Vinted, Rustlers, ITV, Cancer Research and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Estée Lauder store

The Estée Lauder Companies consolidates £500m media account

Cosmetics company previously worked with various media agencies.

Silver mix-tap with dripping water
The Information

Scottish Water launches £17.6m media review

The tender is for an eight-year contract spanning above-the-line, digital and social.

Daughter and father sitting on the sofa
The Information

ITV shifts retained creative account from Uncommon

Uncommon has worked with the broadcaster since 2018.

Ballroom from Rustlers ad
The Information

Rustlers appoints social-first creative agency

Incumbent Droga5 has held the account for 10 years.

Cancer Research UK campaign

Cancer Research UK splits with creative agency

Anomaly has worked with the charity for more than a decade.

White text lthat reads: Hargreaves Lansdown x PMG on a faded background showing a pound coin.
The Information

Hargreaves Lansdown assigns multimillion-pound digital media brief

Follows investing and saving platform being privatised in 2025.

Clockwise from top left: Yazoo, David Lloyd Clubs, Just Eat Takeaway and Kimberly-Clark
The Information

Pitch Update: Just Eat, Kimberly-Clark, Renault, Yazoo, Popeyes, Crisis, Hartley’s, Geely and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Mr Doodle ad for Kleenex

Kimberly-Clark moves entire ad account to McCann

FCB London originally held the account.

Closeup shot of a fried chicken burger with mayo and pickles
The Information

Popeyes UK picks media agency

Appointment follows a competitive pitch.

Light blue earbuds with the word "Jabra" printed on them next to an open charging case on a fold out table.
The Information

Jabra picks global paid media agency

Appointment follows shortlist of three in late 2025.

Man
The Information

Homelessness charity Crisis seeks creative agency

Charity's Christmas campaign has been the focal point in its calendar.

Orange teddy bear holding empty pot of Hartley's jelly
The Information

Hartley’s picks creative agency

Appointment was made without a pitch.

A man and woman sitting on a sofa
The Information

Yazoo picks agency for UK creative account

Milk drink brand previously worked with Digital Natives.

Clockwise from top left: Waitrose, Fever-Tree, Essity and Pladis
The Information

Pitch Update: Waitrose, Essity, Fever-Tree, McVitie's, Weight Watchers, Hyundai, Scottish Govt and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Jaffa Cakes billboard
The Information

McVitie's owner finds social agency to its taste

Ingenuity+ managed the pitch for the Jaffa Cakes and McVitie's owner.

Shelter coffee cup message to the chancellor
The Information

Shelter selects UK media agency

Appointment follows review which launched in 2025.

Three women pose with the Weight Watchers logo in front of their image.
The Information

Weight Watchers picks media agency for $48m account

Incumbents on the account were Known and DCMN.

Hyundai Genesis Coupe

Hyundai Motor Group appoints global media agency

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

Essity consumer tissue brands
The Information

Essity consolidates tissue business into single agency ending Cushelle's tie to Publicis

Publicis has worked with Cushelle and its predecessor Charmin since 2002.

Clockwise from top left: Avanti, Cognism, Xero and Sky Showtime
The Information

Pitch Update: Ikea, Avanti, Rowntree's, Wrap, SkyShowtime, E.ON, Numan, De’Longhi, Xero and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

SkyShowtime TV shows.
The Information

SkyShowtime appoints media agency

Wavemaker was the incumbent on the account.

Xero: ongoing ad campaigns include a multi-year partnership with Fifa Women’s Football (Image: Xero on YouTube)
The Information

Xero picks media agency for UK account

Appointment follows competitive review that launched last year.

Clockwise from top left: Just Eat, NatWest, ASX and Krispy Kreme
The Information

Pitch Update: NatWest, Just Eat, Krispy Kreme, UK govt, Russell Hobbs, ChooseMyCar and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Concert stage with AXS and Droga5 logos

AXS selects global creative and strategy partner

Agency appointed through a competitive pitch.

Craig David Just Eat 'Did somebody say’ campaign 2025
The Information

Just Eat launches global media review

UM, now part of Omnicom Media, is the incumbent on the account.

NatWest ad of people walking down the street
The Information

NatWest creative duties shifted to different agency

The decision follows Omnicom’s acquisition of Interpublic Group.

Two women with doughnuts
The Information

Krispy Kreme appoints creative agency in the UK

Shop to help the brand navigate advertising within HFSS regulations.

UK Gov roster
The Information

Pablo joins government roster in consortium with Accenture Song

Consortium with Pablo will be led by Accenture Song, TMW and Droga5.

Clockwise from top left: KP Snacks, Autotrader, Comic Relief and Lufthansa
The Information

Pitch Update: KP Snacks, Dyson, Estée Lauder, UK govt, Lufthansa, Clarins and more

Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.

Estée Lauder foundation
The Information

Estée Lauder to launch global £500m media review this year

Cosmetics giant works with multiple agencies across different regions.