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PICK OF THE WEEK
Campaign’s six most-read Pick of the Week articles in 2025
Work from VCCP, Adam & Eve/DDB, Mother and Wonderhood Studios features on the list.
The Information
Pick of the Week: Waitrose & Partners serves up a slice of romance for Christmas
The work was made by Wonderhood Studios.
Pick of the Week: Puma
The campaign was created by Adam & Eve/DDB and directed by Elliott Power through Love Song.
Pick of the Week: Twix
The campaign was created by Adam & Eve/DDB and directed by Vedran Rupic through Business Club.
Pick of the Week: part two
Campaign by Saatchi & Saatchi was expanded with social by Wonderhood Studios
The Information
Pick of the Week? (To be continued)
Saatchi & Saatchi created the campaign, which concludes later this month.
The Information
Pick of the Week: KFC's horror homage is an absurdist snapshot of a pessimistic age
The work was created by Mother.
Campaign’s most-read Pick of the Week articles from 2023
From McDonald's' raised eyebrows to Yorkshire Tea's Ibiza anthem, Campaign lists the most-read Pick of the Week articles from 2023.
Pick of the Week: Uber and Mother deliver a lesson on creative restraint
The actors promote membership service Uber One – for people who eat food and go places.
Pick of the Week: Channel 4 takes 'Partygate' from Downing Street to the streets
Channel 4 subverted 90s rave culture to hype up its docudrama on the illegal gatherings of civil servants and Conservative Party staff during the Covid-19 pandemic.
Pick of the Week: Yorkshire Tea goes large with Ibiza anthem
The music video celebrates Brits taking tea bags on holiday.
Pick of the Week: Channel 4 ups its creativity
The ad reimagines shows including Derry Girls, Hollyoaks and The Great British Bake Off.
Pick of the Week: Simplicity hits the sweet spot for Cadbury
Work is part of 'There’s a glass and a half in everyone' brand platform.
Pick of the Week: Harry’s beautiful orange tale is elegantly told
A businessman is changed forever after he witnesses his younger colleague’s confident satsuma-peeling skills, recounting the event to anyone who will listen.
Pick of the Week: Make My Money Matter cleverly subverts couple therapy
Actors Kit Harington and Rose Leslie highlight how the hidden relationship between banks and oil companies is 'fuelling climate change'.
Pick of the Week: Vanish and Havas London create an authentic insight into autism
The docudrama won Channel 4's Diversity in Advertising Award.
Pick of the Week: Icelandair spot is easy to watch, hard to forget
The film shows how people can stopover in Iceland while using the airline.
Pick of the Week: Corteiz (and Nike) film ‘Rules the world’
London-based streetwear brand Corteiz hyped up anticipation for its Air Max 95 collaboration with Nike, via a film that shows what would happen if the release was cancelled.
Pick of the Week: Asda dispels food panic with some well-placed humour
Havas London reacted swiftly to the UK’s food shortages, proving contextual press ads ‘romaine’ king in a digital world.
Pick of the Week: A rockstar hamster dials up the comedy for Pringles
The campaign for Pringles was directed by Jeff Low through Biscuit.
Pick of the Week: Burberry's return to eccentricity defies ‘reblanding’ trend
The luxury fashion house revealed a modernised logo.
Pick of the Week: PlayStation takes fantasy into the real world
The ad mimics a breaking-news channel to showcase some of its better-known PS5 games.
Pick of the Week: Yayoi Kusama x Louis Vuitton masterfully connects the dots
From London to New York, Paris to Tokyo, 10 years after their first collection Yayoi Kusama and Louis Vuitton are back together, making people dotty with joy.
Pick of the Week: A quick eyebrow raise and everyone's off to McDonald's
The director's trademark style shows through in this eyebrow-raising ad for the fast-food chain.
Pick of the Week: Saatchi & Saatchi does a number on the government
Saatchi & Saatchi London delivered a special message to Rishi Sunak.