Incumbent on the account was All Response Media.
MEDIA
Martin Sorrell continues to fire shots
Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.
Movers & Shakers: WPP Media, Publicis, Hearst, OpenAI, Trade Desk and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
PHD, Initiative, MG OMD and iProspect face off on Campaign Global Agency of Year shortlist
Full nominations revealed, ahead of 18 June ceremony.
Three executives depart amid ‘changing of the guard’ at The Trade Desk
TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.
Publicis wins Microsoft media account without a pitch as part of expanded partnership
Two companies “will leverage each other’s expertise to embed agentic AI”.
Netflix names sponsors for first UK live boxing broadcast
Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.
Havas CEO Yannick Bolloré earned £6m in 2025
The chief executive received a base salary of £1.3m.
Pippa Glucklich, David Wilding and more assemble Media Planning Group
Group is launching in partnership with Account Planning Group.
OpenAI CMO Kate Rouch steps down
Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.
“Interconnected forces” – are paid ads or organic posts the future of social?
As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?
Ocean Outdoor: entries open for 2026 Digital Creative Competition
TBWA\MCR won the Grand Prix last year for its work with charity Prost8.
Publicis Groupe acquires 160over90 to “disrupt” sport sector
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
Starling campaign spotlights small habits that make people “good with money”
The Sunshine Company created the work.
WPP Media’s global chief strategy officer retires
Damian Blackden leaves ad industry after 37 years in media.
Ofcom research finds rise in concern over online risks versus benefits
Findings published following landmark trial on the harms of Meta and YouTube.
Loveholidays makes TV debut with ITV sponsorship
Campaign comprises idents using puns from classic film titles.
Movers & Shakers: EssenceMediacom, Monks, Anomaly, Neverland, Dept, Born Social and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Who topped the final UK media new-business rankings?
WPP Media, PHD and Publicis Groupe featured in the top three.
UK new-business media rankings: who took the top spot?
Publicis retains top spot in the media table.
Is the future of production aligned with media rather than creative?
Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.
Entries open for Campaign Ad Net Zero Awards 2026
Release of new awards playbook aims to help entrants.
WPP launches AI editor for media clients’ YouTube ads
New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.
Vax launches £37m media review
Campaign understands multiple agencies are pitching for the account.
Omnicom CEO John Wren earned $70m package in 2025
Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.
School Reports 2026: The most-read media agencies
Which media agencies are readers most interested in this year?
Podcast: How can an agency score a 9 in Campaign’s School Reports?
Campaign's editorial team discuss this year's School Reports and what goes into a top score on The Campaign Podcast.
Is Cindy Rose right to link bonuses to WPP’s overall performance?
As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.
“Client-centricity is our new mantra”: new Dentsu CEO delivers first address to staff
Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.
OpenAI’s ChatGPT Ads trial surpasses $100m in six weeks
The ongoing pilot gives advertisers the ability to invest in the format.
X advertiser boycott lawsuit dismissed
The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.
Morrisons TV ad for hot cross buns to air in LHF watershed
Campaign was created by Leo UK in partnership with Zenith UK.
Covonia and Savlon owner kicks off UK media review
Stada Thornton & Ross issues request for information.
Samsung UK appoints strategic gaming partner
Appointment follows a competitive pitch.
School Reports 2026: Which agencies improved their marks?
In total, 22 agencies improved their School Reports score this year.
Ian Russell challenges Instagram boss to “chat” at Cannes Lions
Russell spoke during a panel discussion on social media harm at Advertising Week Europe yesterday.
Loveholidays OOH campaign piggybacks on other brands
Ark Agency created the campaign.
School Reports: EssenceMediacom suffers biggest billings percentage drop in top 10 media shops
Just two agencies in Nielsen’s top 10 reported year-on-year growth in billings.
Polestar launches global media review
Campaign understands Dentsu X is the incumbent in the UK.
Movers & Shakers: WPP, McCann, T&P, UM, Feral, Allwyn, Global, Channel 4 and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Reach launches events and experiential division
New division to build on publisher’s Pride of Britain and Pride of Scotland Awards
School Reports 2026: Which agencies got the highest marks?
Four agencies were awarded the top mark, compared with none last year.
The unholy alliance
Holding companies and their progressive allies have used purpose and diversity and inclusion strategies to achieve their aims, while doing little to fix a bigger problem that’s killing our industry.
The Trade Desk says Omnicom audits ‘have not identified any issues’
The demand-side platform (DSP) pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.
Optimum Nutrition owner appoints commerce agency of record
Appointment follows a competitive pitch.
Boots hires Ingenuity+ to review WPP relationship
Pharmaceuticals brand said that “we continually review how we work with our agency partners”.
Podcast: Why is gaming not a media channel?
Campaign discusses themes from the gaming summit and explains where gaming should fit in the media plan.
Final deadline for Media Week 30 Under 30 looms
Entries for 2026 cohort will close this week on Thursday 26 March.
RNIB kicks off media review
Charity confirms review of its media agency partnerships.
Channel 4 unveils new sponsor of The Great British Bake Off
New brand takes over after Waitrose’s two-year partnership.
Campaign UK Agency of the Year Awards: winners revealed
VCCP and PHD were among the big winners from the evening.
Half of advertisers and agencies admit news is “underused” on media plans
Brand safety and “political associations” make some advertisers wary, despite trust in news being “strong”, cross-industry alliance finds.
Movers & Shakers: VCCP, Publicis, MG OMD, Dentsu, Ace of Hearts, OMD, Aldi, BBC Creative and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Aviva and Direct Line shortlist four in media pitch
The pitch follows Aviva's acquisition of Direct Line Group last year.
Ineos Automotive appoints integrated agency
Wavemaker was the incumbent handling media and Wonderhood Studios handled social.
Channel 4 takes mixed-media approach for Women's FA Cup film
Film has been directed by Deadhorses through Magna Studios.
Bicycle London appoints first new-business and marketing director
New business was previously overseen by founders Henry Daglish and Pedro Avery.
Spark Foundry UK names managing director
Hire replaces former co-MDs Kate Anthony and Marcos Angelides.
Audio Advertising Awards 2026: shortlist announced
Bauer Media, Global, Acast and Fresh Air are the most shortlisted companies.
Former PHD exec Toby Hack joins Kepler as APAC and EMEA CEO
Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.
Omnicom Media appoints new OMD global leader
Ellen Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.
Omnicom Media Newcastle's MD: “The future of media is multi-regional”
Pete Coates believes clients no longer need to choose between global network scale and genuinely local delivery.
Replacing the funnel: the three pillars of modern gaming marketing
There is a trio of principles about which brands should be aware before entering the gaming space.
What advertising needs right now is more friction
It’s time to usher in an age of “frictionmaxxing”, so that brands can embrace the sweat, not the smooth
Ray-Ban owner consolidates £360m global media account
WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.
IAB UK continues relationship with Meta as Swedish arm expels tech owner
IAB Sweden kicked Facebook's parent company out on 11 March.
Claudine Collins takes top media owner role
Former EssenceMediacom chief client officer brings knowledge of media owner sector from her WPP days.
Publicis Media hires managing director of growth
Appointment follows the departure of Nagmeh Taheri, formerly chief business development officer of Publicis Media.
MG OMD appoints new managing director and transformation lead
New appointments mark first phase in chief executive Kat Bozicevich's new strategy.
Employment tribunal dismisses ex-Google employee’s "boys’ club” claims
The verdict was returned on 18 February 2026.
Ikea contacts agencies about global media review
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
Movers & Shakers: M&C Saatchi, Brainlabs, AMV BBDO, ITV Creative, the7stars, LePub and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Barb appoints chief executive to replace Justin Sampson
Sampson announced his departure in November 2025.
Campaign Inspiring Women Awards 2026: winners revealed
Check out all the UK winners from the Campaign Inspiring Women Awards 2026, which took place at Quaglino's, London.
Dyson appoints network to $500m global media account
WPP, Publicis and Omnicom battled for the business in the final round.
Brand-building in the age of social: What Nike and Aldi get right
Simply having a funny or unhinged tone of voice is not enough.
Publicis CEO: 'Competitors living in a dream' about AI replacing people
As Publicis marks 100 years, CEO Arthur Sadoun tells Campaign Asia why rivals cutting jobs and betting on AI "synthetic" companies are getting it wrong.
Home sales platform OneDome assigns media and creative duties
Dual appointment follows a competitive pitch.
Drones versus traditional OOH: Is the spectacle in the sky worth it?
As the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remains a costly stunt.
Updated: latest hybrid working policies at “new big six”
Campaign asked the holdcos about their requirements.
Stagwell reports 6% net revenue growth amid industry's 'managed chaos'
Mark Penn’s holding company reported full-year net revenue of $2.43bn for 2025.
ITV Creative names head of production
She replaces Katie Burrow, who has moved to Netflix.
Arsenal FC launches digital media platform
Football club's new digital hub signals a shift to always-on content publishing.
Scottish Power shortlists four agencies in media review
Carat Edinburgh is the incumbent on the account.
Heineken holds review to “streamline” global creative and media
Campaign understands the media and production review is being run together, and creative is being run separately.
Stephen Allan to leave Brainlabs
Executive chair steps down after four years in the role.
Molly vs the Machines showed us that advertising choices aren't neutral
Following the broadcast of Molly vs the Machines on Channel 4, the broadcaster's chief commercial officer makes the case for responsible advertising choices and how they can align with effectiveness.
Riverford Organic takes root with new media agency
Veg box service selects parter after competitive pitch.
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