MEDIA

S4 Capital founder Martin Sorrell (©GettyImages)
The Information

Martin Sorrell continues to fire shots

Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.

headshots
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Movers & Shakers: WPP Media, Publicis, Hearst, OpenAI, Trade Desk and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

The Trade Desk: L-R Melinda Zurich, Ian Colley, Matthew Henick

Three executives depart amid ‘changing of the guard’ at The Trade Desk

TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.

Microsoft chief executive Satya Nadella and Publicis Groupe boss Arthur Sadoun

Publicis wins Microsoft media account without a pitch as part of expanded partnership

Two companies “will leverage each other’s expertise to embed agentic AI”.

Promotional image for the fight between Tyson Fury and Arslanbek Makhmudovl.

Netflix names sponsors for first UK live boxing broadcast

Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.

Headshot of Yannick Bolloré, chief executive and chairman at Havas.
The Information

Havas CEO Yannick Bolloré earned £6m in 2025

The chief executive received a base salary of £1.3m.

MPG logo.

Pippa Glucklich, David Wilding and more assemble Media Planning Group

Group is launching in partnership with Account Planning Group.

OpenAI CMO Kate Rouch steps down

OpenAI CMO Kate Rouch steps down

Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.

Wingstop shop.
The Information

Wingstop launches UK media review

Ingenuity+ is assisting with the process. 

collection of social media activations
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“Interconnected forces” – are paid ads or organic posts the future of social?

As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?

Ocean Outdoor winner TBWA\MCR Prost8 campaign

Ocean Outdoor: entries open for 2026 Digital Creative Competition

TBWA\MCR won the Grand Prix last year for its work with charity Prost8.

Microsoft store

Microsoft appoints global media agency

UK portion of the account is worth an estimated £34m.

Publicis Groupe and 160over90 logos

Publicis Groupe acquires 160over90 to “disrupt” sport sector

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.

Damian Blackden

WPP Media’s global chief strategy officer retires

Damian Blackden leaves ad industry after 37 years in media.

Boy looks at various social media apps on his phone

Ofcom research finds rise in concern over online risks versus benefits

Findings published following landmark trial on the harms of Meta and YouTube.

A woman having dinner on holiday blissfully holds up a king prawn

Loveholidays makes TV debut with ITV sponsorship

Campaign comprises idents using puns from classic film titles.

Clockwise from top left: Bill Murphy and Laura Kinzett; Simon Richings; Alex Green and David Toussaint
The Information

Movers & Shakers: EssenceMediacom, Monks, Anomaly, Neverland, Dept, Born Social and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Picture of a teacher writing on a white board
The Information

Who topped the final UK media new-business rankings?

WPP Media, PHD and Publicis Groupe featured in the top three.

Headshots of commentators
The Information

Is the future of production aligned with media rather than creative?

Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.

Campaign Ad Net Zero Awards

Entries open for Campaign Ad Net Zero Awards 2026

Release of new awards playbook aims to help entrants.

Thumbs up icons and rectangles showing content you'd expect to see on YouTube

WPP launches AI editor for media clients’ YouTube ads

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

Vax vacuum cleaner
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Vax launches £37m media review

Campaign understands multiple agencies are pitching for the account.

Omnicom chairman and CEO John Wren
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Omnicom CEO John Wren earned $70m package in 2025

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

Clockwise from top left: VodafoneThree, Tesco, Spotify and Andrex campaigns.
The Information

School Reports 2026: The most-read media agencies

Which media agencies are readers most interested in this year?

The Campaign Podcast artwork

Podcast: How can an agency score a 9 in Campaign’s School Reports?

Campaign's editorial team discuss this year's School Reports and what goes into a top score on The Campaign Podcast.

Collage of Jon Forsyth, Luke Smith, Esther Carder, Richard Robinson, Nicole Yershon, Ivan Fernandes, Claire Enders, Paul Phelps and Jennifer Black
The Information

Is Cindy Rose right to link bonuses to WPP’s overall performance?

As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.

Dentsu CEO Takeshi Sano
The Information

“Client-centricity is our new mantra”: new Dentsu CEO delivers first address to staff

Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.

OpenAI is trialling ads on ChatGPT

OpenAI’s ChatGPT Ads trial surpasses $100m in six weeks

The ongoing pilot gives advertisers the ability to invest in the format.

Elon Musk in front of huge X logo (©GettyImages)

X advertiser boycott lawsuit dismissed

The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.

A hot cross bun backlit by the image of a rising sun
The Information

Morrisons TV ad for hot cross buns to air in LHF watershed

Campaign was created by Leo UK in partnership with Zenith UK.

Two bottles of Covonia cough mixture stand either side of the text "take charge" surrounded by horns. The Covonia logo is a bull.
The Information

Covonia and Savlon owner kicks off UK media review

Stada Thornton & Ross issues request for information.

Clockwise from top left: Work from Joint, The Specialist Works,Lucky Generals and Initiative.
The Information

School Reports 2026: Which agencies improved their marks?

In total, 22 agencies improved their School Reports score this year.

Advertising Week Europe (©BronacMcNeill.com)

Ian Russell challenges Instagram boss to “chat” at Cannes Lions

Russell spoke during a panel discussion on social media harm at Advertising Week Europe yesterday.

School reports "SR 26" red branding frames a black and white image of a Tesco clubcard ad showing a man and a woman with inflatable pool toys
The Information

School Reports: EssenceMediacom suffers biggest billings percentage drop in top 10 media shops

Just two agencies in Nielsen’s top 10 reported year-on-year growth in billings.

Polestar car
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Polestar launches global media review

Campaign understands Dentsu X is the incumbent in the UK.

Clockwise from top left: Sarah Nugent, Dara Nasr, Louise Lang and Emiliano González De Pietri
The Information

Movers & Shakers: WPP, McCann, T&P, UM, Feral, Allwyn, Global, Channel 4 and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Winners of the Pride of Britain Awards stand on stage showered by confetti.

Reach launches events and experiential division

New division to build on publisher’s Pride of Britain and Pride of Scotland Awards

Highest scores SR
The Information

School Reports 2026: Which agencies got the highest marks?

Four agencies were awarded the top mark, compared with none last year.

adland's progressive gaze cover

The unholy alliance

Holding companies and their progressive allies have used purpose and diversity and inclusion strategies to achieve their aims, while doing little to fix a bigger problem that’s killing our industry.

Headshot of Sarah Nugent.
The Information

UM UK appoints chief executive

Kara Osborne departed the role in October 2025

The Trade Desk logo on a smartphone in front of a finance-type graph background (©GettyImages)

The Trade Desk says Omnicom audits ‘have not identified any issues’

The demand-side platform (DSP) pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.

Still from Boots ad
The Information

Boots hires Ingenuity+ to review WPP relationship

Pharmaceuticals brand said that “we continually review how we work with our agency partners”. 

The Campaign Podcast artwork

Podcast: Why is gaming not a media channel?

Campaign discusses themes from the gaming summit and explains where gaming should fit in the media plan.

Campaign Tech Awards

Campaign Tech Awards final deadline looms

Entries close on Thursday 26 March.

Headshot of Dara Nasr at Global's offices.
The Information

Dara Nasr reveals next role

Nasr has held roles at Dazn, WeTransfer and Twitter UK.

Headshot of John Maloney.

T&P CIO John Maloney set to leave agency

Maloney joined WPP Media in 2008.

Media Week 30 Under 30 logo.

Final deadline for Media Week 30 Under 30 looms

Entries for 2026 cohort will close this week on Thursday 26 March.

A woman with grey hair looks up from her polling both at a CCTV camera.
The Information

RNIB kicks off media review

Charity confirms review of its media agency partnerships.

Toy cars line up on a finish line made from fondant icing and a track made from crumbled biscuit.
The Information

Channel 4 unveils new sponsor of The Great British Bake Off

New brand takes over after Waitrose’s two-year partnership.

A woman and a man hug outside of a red photo booth bearing Netflix's "N" brand and the label - "Generation N"
The Information

Netflix EMEA reviews media

Three have made it to the final round of the review.

Campaign UK Agency of the Year Awards: PHD won Media Agency of the Year

Campaign UK Agency of the Year Awards: winners revealed

VCCP and PHD were among the big winners from the evening.

A hand holding a mobile phone with a news webpage open

Half of advertisers and agencies admit news is “underused” on media plans

Brand safety and “political associations” make some advertisers wary, despite trust in news being “strong”, cross-industry alliance finds.

headshots
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Movers & Shakers: VCCP, Publicis, MG OMD, Dentsu, Ace of Hearts, OMD, Aldi, BBC Creative and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

A man's face is lit up by an Aviva-yellow glow from his phone.
The Information

Aviva and Direct Line shortlist four in media pitch

The pitch follows Aviva's acquisition of Direct Line Group last year.

Ineos Grenadier head to head with a Land Rover
The Information

Ineos Automotive appoints integrated agency

Wavemaker was the incumbent handling media and Wonderhood Studios handled social.

Still from Channel 4 ad

Channel 4 takes mixed-media approach for Women's FA Cup film

Film has been directed by Deadhorses through Magna Studios.

Headshot of Ollie Walker.
The Information

Bicycle London appoints first new-business and marketing director

New business was previously overseen by founders Henry Daglish and Pedro Avery. 

Headshot of Richard Friar.
The Information

Spark Foundry UK names managing director

Hire replaces former co-MDs Kate Anthony and Marcos Angelides.

Audio Advertising Awards

Audio Advertising Awards 2026: shortlist announced

Bauer Media, Global, Acast and Fresh Air are the most shortlisted companies.

Toby Hack spent 15 years at PHD

Former PHD exec Toby Hack joins Kepler as APAC and EMEA CEO

Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.

Ellen Griffin to global brand president, Omnicom Media Direction (OMD)
The Information

Omnicom Media appoints new OMD global leader

Ellen Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.

Pete Coates

Omnicom Media Newcastle's MD: “The future of media is multi-regional”

Pete Coates believes clients no longer need to choose between global network scale and genuinely local delivery.

Ashley Bolt

Replacing the funnel: the three pillars of modern gaming marketing

There is a trio of principles about which brands should be aware before entering the gaming space.

A black and white headshot of BBH London's Will Lion with the word 'strategy' in a red rectangle

What advertising needs right now is more friction

It’s time to usher in an age of “frictionmaxxing”, so that brands can embrace the sweat, not the smooth

Ray Ban store (Image credit: Getty Images)
The Information

Ray-Ban owner consolidates £360m global media account

WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.

Meta logo behind a phone with the Facebook, WhatsApp and Facebook logos.

IAB UK continues relationship with Meta as Swedish arm expels tech owner

IAB Sweden kicked Facebook's parent company out on 11 March.

Claudine Collins wears a red collared top
The Information

Claudine Collins takes top media owner role

Former EssenceMediacom chief client officer brings knowledge of media owner sector from her WPP days.

Hannah March

Publicis Media hires managing director of growth

Appointment follows the departure of Nagmeh Taheri, formerly chief business development officer of Publicis Media.

Headshot of Andrew McCormick.

Chief growth officer departs Dentsu X

He has been in the role for seven years.

A woman and two men stand in an modern office.
The Information

MG OMD appoints new managing director and transformation lead

New appointments mark first phase in chief executive Kat Bozicevich's new strategy.

An Ikea bag carried by a customer.
The Information

Ikea contacts agencies about global media review

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

headshots
The Information

Movers & Shakers: M&C Saatchi, Brainlabs, AMV BBDO, ITV Creative, the7stars, LePub and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Headshot of Caroline Baxter.

Barb appoints chief executive to replace Justin Sampson

Sampson announced his departure in November 2025.

Campaign Inspiring Women Awards: Sachini Imbuldeniya, CEO of the Year

Campaign Inspiring Women Awards 2026: winners revealed

Check out all the UK winners from the Campaign Inspiring Women Awards 2026, which took place at Quaglino's, London.

Dyson shop
The Information

Dyson appoints network to $500m global media account

WPP, Publicis and Omnicom battled for the business in the final round.

A Nike 'Just Do It' ad display featuring British Olympic athlete Keely Hodgkinson (©GettyImages)

Brand-building in the age of social: What Nike and Aldi get right

Simply having a funny or unhinged tone of voice is not enough.

Arthur Sadoun, chairman and CEO, Publicis Groupe
The Information

Publicis CEO: 'Competitors living in a dream' about AI replacing people

As Publicis marks 100 years, CEO Arthur Sadoun tells Campaign Asia why rivals cutting jobs and betting on AI "synthetic" companies are getting it wrong.

Genesis drone advertising show in night sky

Drones versus traditional OOH: Is the spectacle in the sky worth it?

As the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remains a costly stunt.

An image of a Be At One bar.
The Information

Be At One owner appoints media partner

The appointment follows a competitive pitch.

Publicis Groupe's Chancery Lane office, London
The Information

Updated: latest hybrid working policies at “new big six”

Campaign asked the holdcos about their requirements.

Stagwell logo on smartphone (©GettyImages)

Stagwell reports 6% net revenue growth amid industry's 'managed chaos'

Mark Penn’s holding company reported full-year net revenue of $2.43bn for 2025.

Trine Johnson
The Information

ITV Creative names head of production

She replaces Katie Burrow, who has moved to Netflix.

Tems and Bukayo Saka

Arsenal FC launches digital media platform

Football club's new digital hub signals a shift to always-on content publishing.

Scottish Power headquarters
The Information

Scottish Power shortlists four agencies in media review

Carat Edinburgh is the incumbent on the account.

Steam collecting on a window created the illusion of a pint of beer. Appears with the text "Heineken" and red star logo
The Information

Heineken holds review to “streamline” global creative and media

Campaign understands the media and production review is being run together, and creative is being run separately.

An image of an old-fashioned TV with the text "Campaign Media" and "Shortlist Announced" in white.

Campaign Media Awards 2026: shortlist revealed

Winners will be announced 30 April.

Stephen Allan
The Information

Stephen Allan to leave Brainlabs

Executive chair steps down after four years in the role.

Headshot of Rak Patel outside Channel 4's offices.

Molly vs the Machines showed us that advertising choices aren't neutral

Following the broadcast of Molly vs the Machines on Channel 4, the broadcaster's chief commercial officer makes the case for responsible advertising choices and how they can align with effectiveness.

A pile of organic red kabocha squash grown with an inset white carrot "Riverford" logo.
The Information

Riverford Organic takes root with new media agency

Veg box service selects parter after competitive pitch.

Ross Sergeant

GB News appoints first chief revenue officer

Sergeant will be GB News' first CRO.