The first entry deadline is 26 March.
PEOPLE MOVES
Has 2025 been the year for independent agencies?
The Campaign Podcast asks whether, in a year flooded with holding company moves, independent agencies have had their era.
Adam & Eve/DDB to merge with TBWA\London and FCB to fold into AMV BBDO
Miranda Hipwell becomes chief executive of Adam & Eve\TBWA, as FCB’s Katy Wright becomes chief client officer at AMV BBDO.
Omnicom consolidates advertising business into three global networks
DDB, FCB and Mullenlowe brands to be retired following Omnicom’s purchase of Interpublic.
Omnicom keeps six media networks but switches global CEOs to brand presidents
Omnicom Media Group rebrands as Omnicom Media.
Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs
US agency giant says 'we still believe in agency brands' and it is 'de-siloing' to break down internal barriers.
Channel 4 taps Deliveroo for brand and content director
Appointment adds to chief marketing officer Katie Jackson's leadership team.
Production company Eleanor launches creative studio
Della will be led by Eleanor’s president, Sophie Gold, and operate across the UK, US and Brazil.
What does our industry’s apathy to sexual harassment say about us?
Sexual harassment still exists, and it is almost certainly happening in your organisation.
MediaWeek Live returns for 2026
Omnicom’s Laura Fenton, Publicis’ Nadine Young, ITV’s Simon Daglish among those confirmed as speakers.
How do Gen Z use Search?
From their most pressing questions to the AI-powered Search tools they turn to for answers, Campaign hit the streets of Shoreditch to explore how Google Search shapes Gen Z’s daily decisions in 2025.
Chaka Sobhani set for new role after Omnicom acquires IPG
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Former EssenceMediacom North chief Paul Cooper reveals next move
Cooper joins independent agency at a time when, he says, clients are feeling the 'slowdown' of big networks.
Marketing Society names Brand of the Year 2025
The brand was chosen from a shortlist of 10, which also included last year's winner, Monzo.
Universal marks Wicked: For Good release by turning Brick Lane into Yellow Brick Lane
Universal enlisted the help of six artists to create art works and installations for the walking experience.
EBay takes over Outernet London for Black Friday event
TV personality AJ Odudu is hosting the experience alongside former footballer Peter Crouch and Love Islander Tasha Ghouri.
Former Saatchis account lead Annabelle Black launches consultancy
The consultancy focuses on client services, including helping teams avoid burnout.
Channel 4 introduces addressable linear advertising
It follows ITV unveiling a similar tool at its Palooza event earlier this month.
Dex hires Abba Newbery as CMO
The recruitment platform has also picked Uncharted to work on brand positioning, messaging and marketing strategy.
Pitch Update: BBC, Allwyn, De'Longhi, Five Guys, Henkel and more
Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.
'A long way from pro-growth, pro-business promises': adland reacts to Autumn Budget
It was a mixed response, with some claiming it guaranteed 'low consumer confidence' and others saying chancellor Rachel Reeves' budget 'signals opportunity'.
Should Ikea really buy marketing services like MDF?
Agencies are right to call time on long-term, fruitful relationships if their partnership is undervalued.
Pablo appoints group managing partner and four creative directors
Ed Redgrave, Amy Fasey, Conrad Swanston and Alex Bingham join as creative directors and Alex Bird as group managing partner.
John Wren’s ‘defining moment’: can the last King of Madison Avenue make the new Omnicom work?
Campaign profiles Brooklyn-born CEO who bought IPG.
IPA and ISBA address GenAI in updated Creative Services Framework Agreement
The last full overhaul of the document was in 2015.
Aldi Christmas finalé features musical performance from Kevin the Carrot
This is the third instalment of the supermarket’s 2025 Christmas campaign.
Media Matters: why trust is a brand's best friend
How two agencies have found that partnering clients with trusted editorial brands can be a reliable route to success.
Debut Think! campaign by FCB spotlights consequences of drug driving
Jack Driscoll directed the 30-second ad through Academy Films.
Movers & Shakers: Screwfix, Daily Mail, FutureBrand, Kantar, VCCP, Leo and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Channel 4 launches Disability Comms Guide and Playbook
The broadcaster wants the industry to use it as guidance to make advertising more inclusive.
WPP’s Cindy Rose to open One Southwark Bridge office, home to third of UK staff
Office is central hub for WPP Media and its brands Choreograph, EssenceMediacom and Wavemaker.
Are you not entertained?
To entertain is something that we used to instinctively understand and collectively pursue as an industry.
‘Advertising has failed to market itself’ – Rory Sutherland
Sutherland made his remarks in the first episode of the IPA’s new podcast series ‘Making Sense’.
Omnicom to reveal new leadership on Monday after closing IPG deal
Acquisition creates largest holdco based on revenues for the first nine months of 2025.
Is another mega deal inevitable after Omnicom-IPG?
Adland deliberates on Omnicom and IPG's imminent deal and whether it has whet the appetite of fellow holdcos for another mega merger.
McDonald’s UK unveils festive campaign with ‘Grinched’ Christmas menu
Creative featuring The Grinch Meal was created by Leo UK and runs across radio, social, display, press and out of home.
Omnicom-IPG: How merger will reshape the competition
Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.
Loveholidays takes Joe Marler on a sunny holiday inside a billboard
It is the first work by Ark Agency since winning the account in September.
Goalhanger rebrands as 'multi-platform media brand' to lure advertisers
Redesign coincides with the launch of Rest Is Science with Hannah Fry.
Stephanie Brimacombe's role expanded as VCCP merges agencies
VCCP chief executive Stephanie Brimacombe will lead VCCP Roar as CEO.
Is TV still the main channel for Christmas ads?
Christmas campaigns keep snowing down across TV, social, live experiences and digital channels. As formats multiply and audiences fragment, does TV still reign as the top channel for festive films?
Ad campaign calls out Meta for 'failure to protect users' from scams
‘#IgnoredByInsta’ was created by creative studio Insiders and includes an online petition
Brand Film Awards 2026: first judges named
The Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film globally, returns for 2026. The first group of 15 judges have now been named.
M&C Saatchi and S4 Capital downgrade 2025 growth forecasts
M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.
Christmas Private View: Waitrose & Partners, Tesco, Disney, EE, JD Sports and Barbour
AMV BBDO's Nick Hulley and Nadja Lossgott and Grey London's Helen Rhodes critique a selection of festive spots.
The7stars investment lead Lewis Shaw departs
The independent agency's managing partner for investment and commercial leaves after two years.
Google Pixel recreates Love Actually scenes in festive ad
Love Actually stars Thomas Brodie-Sangster and Martine McCutcheon feature in the social campaign.
De’Longhi UK brews social and influencer pitch
VCCP was appointed as the brand’s creative and strategic agency in September without a pitch.
UK agency jumps into global indie league after Ancestry and Loveholiday wins
Meanwhile, US agencies dominate the top of the table
Leo UK makes four senior hires across strategy and social
Scarlett Spence, Tom Patterson, Helen Simpson and Nick McWilliams are joining the agency.
Stop the noise: the key to achieving more is to care about less
It has been a hard year, so perhaps as we look ahead to 2026, it's worth considering that the key to achieving more is caring less.
Daily Mail Group agrees to acquire Telegraph titles for £500m
Deal set to focus on the Telegraph’s international expansion.
Meta & MG OMD: pioneering a new era of retail optimisation
How a partnership with Meta is helping the agency guide its clients and retailers around the digital landscape
Ace of Hearts: dealing adland a new hand
Polly McMorrow, Richard Brim and Martin Beverley are keen to stress that 'Everyone is in it together' as they look to shake up the traditional agency culture by placing care for its people and creativity firmly at the forefront.
Agencies on the Agenda: Forsman & Bodenfors, DDB and Dentsu
Campaign showcases the three agencies on its radar from the past week.
Allwyn searches for social and influencer agency
National Lottery operator works with VCCP and Hearts & Science on creative and media respectively.
Ovo’s Alice Tendler and Monzo’s AJ Coyne join judging panel for Campaign Agency of the Year UK 2025
The final entry deadline is 18 December.
Ladbrokes & Coral win propels new entrant to top of new-biz table
Newcomer has £115.6m-worth of billings across four new account wins.
‘Adland is not prepared for cyber attacks’ warns former agency chief
Dentsu is the latest large organisation to face a major cyber attack, following Jaguar Land Rover, M&S and the Co-op.
EU clears Omnicom-IPG $26bn mega merger
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
Mattel and Smyths Toys host 'speakeasy' Uno event
The activation took place on 20 November at All Star Lanes, White City.
Arthritis UK creates TikTok dance campaign to challenge misconceptions
The work was created by Digitas UK in partnership with TikTok for Good Launchpad.
When demand moves in real time, marketing needs to move with it
AI has made demand detectable in real time, but many marketing structures are still stuck in the past. Agency leaders explain how flexibility is the new measure of marketing maturity — and why Search is helping brands understand intent as it emerges.
Will Sky’s proposed takeover of ITV be good for advertisers?
The IPA, ISBA, the7stars, Aperto Partnership and others weigh-in on what a potential merger would mean for UK advertisers.
UK brand experiences are leading Europe in transforming campaigns into culture
The UK is top of the European charts when it comes to turning experiential moments into enduring cultural strategies.
Global departures continue ahead of Omnicom-IPG merger
FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.
Nationwide’s Richard Warren and Victoria Appleby of T&P to chair Campaign Media Company of the Year Awards
Deadline for entries is 22 January.
Sky names Grand Prix winner of Zero Footprint Fund
Tony’s Chocolonely, Wrap, Fussy, Guppyfriend and Pärla also made this year’s shortlist.
The sound of success: how Magnum and WPP Media leveraged audio to produce strong brand results
Evie Clifton, paid social business director at WPP Media’s Mindshare UK, shows how the iconic “Magnum crack” cut through the noise to drive brand impact
MEFA Diversity & Inclusion Awards 2025: winners revealed
The Media For All awards returned for its third year celebrated the work, teams and individuals reshaping the UK media industry for the better.
Henkel consolidates $825m European media account
Omnicom and WPP went head-to-head for the business.
Pitch Update: Ikea, Samsung, Costa Coffee, Royal Mail, Loveholidays and more
Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.
Smirnoff No 21 vodka ad is a laughing matter
Diageo-owned brand developed the campaign with McCann New York.
All aboard as Magnum marks Wicked: For Good release with immersive experiences
Hot Pickle and Belmond created the experiences.
Income levels tracked: why agencies are on the up despite ‘volatile’ client budgets
It has been a tough few years for agencies, but according to Campaign School Reports data, three-quarters of the 27 agencies providing declared income data grew year on year in 2024.
Xbox on the hunt for ‘missing’ female football coaches via Football Manager game
The campaign was created by McCann London and builds on its previous 'Everyday tactician' work.
James Denton-Clark lands wider group role at Stagwell
The global chief executive of Forsman & Bodenfors takes on growth role for Europe.
Campaign Bigs show entertainment does not come but once a year
Standards are rising across UK adland, judging by last week's celebration of the best in UK creative.
Give the people what they want: the strategy behind Waitrose & Partners' Christmas campaign
How Wonderhood Studios and Waitrose worked to 'inject food love into popular culture'.
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