PEOPLE MOVES

Has 2025 been the year for independent agencies?

The Campaign Podcast asks whether, in a year flooded with holding company moves, independent agencies have had their era.

Adam & Eve/DDB to merge with TBWA\London and FCB to fold into AMV BBDO

Miranda Hipwell becomes chief executive of Adam & Eve\TBWA, as FCB’s Katy Wright becomes chief client officer at AMV BBDO.

Omnicom consolidates advertising business into three global networks

DDB, FCB and Mullenlowe brands to be retired following Omnicom’s purchase of Interpublic.

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs

US agency giant says 'we still believe in agency brands' and it is 'de-siloing' to break down internal barriers.

Channel 4 taps Deliveroo for brand and content director

Appointment adds to chief marketing officer Katie Jackson's leadership team.

Production company Eleanor launches creative studio

Della will be led by Eleanor’s president, Sophie Gold, and operate across the UK, US and Brazil.

What does our industry’s apathy to sexual harassment say about us?

Sexual harassment still exists, and it is almost certainly happening in your organisation.

MediaWeek Live returns for 2026

Omnicom’s Laura Fenton, Publicis’ Nadine Young, ITV’s Simon Daglish among those confirmed as speakers.

New CEO expected for McCann Worldgroup

Move comes after Omnicom acquired IPG last week.

How do Gen Z use Search?

From their most pressing questions to the AI-powered Search tools they turn to for answers, Campaign hit the streets of Shoreditch to explore how Google Search shapes Gen Z’s daily decisions in 2025.

Chaka Sobhani set for new role after Omnicom acquires IPG

Sobhani is currently president and global chief creative officer at DDB Worldwide.

Stanley 1913 appoints social media agency

Digital marketing agency Nativve was the incumbent.

Former EssenceMediacom North chief Paul Cooper reveals next move

Cooper joins independent agency at a time when, he says, clients are feeling the 'slowdown' of big networks.

Marketing Society names Brand of the Year 2025

The brand was chosen from a shortlist of 10, which also included last year's winner, Monzo.

WPP defers some pay reviews to 2026

It is understood the deferral affects all WPP networks.

Universal marks Wicked: For Good release by turning Brick Lane into Yellow Brick Lane

Universal enlisted the help of six artists to create art works and installations for the walking experience.

EBay takes over Outernet London for Black Friday event

TV personality AJ Odudu is hosting the experience alongside former footballer Peter Crouch and Love Islander Tasha Ghouri.

Former Saatchis account lead Annabelle Black launches consultancy

The consultancy focuses on client services, including helping teams avoid burnout.

Dreams appoints UK media agency

Havas was appointed in 2019.

Channel 4 introduces addressable linear advertising

It follows ITV unveiling a similar tool at its Palooza event earlier this month.

The Lists 2025: Top 10 out of home

Campaign lists the top 10 out-of-home executions in 2025.

The Lists 2025: Top 10 people moves

Campaign's pick of the top people moves of 2025.

Publicis London appoints CEO

Trent Patterson has worked at the agency since 2010.

Dex hires Abba Newbery as CMO

The recruitment platform has also picked Uncharted to work on brand positioning, messaging and marketing strategy. 

Pitch Update: BBC, Allwyn, De'Longhi, Five Guys, Henkel and more

Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.

'A long way from pro-growth, pro-business promises': adland reacts to Autumn Budget

It was a mixed response, with some claiming it guaranteed 'low consumer confidence' and others saying chancellor Rachel Reeves' budget 'signals opportunity'.

Should Ikea really buy marketing services like MDF?

Agencies are right to call time on long-term, fruitful relationships if their partnership is undervalued.

Pablo appoints group managing partner and four creative directors

Ed Redgrave, Amy Fasey, Conrad Swanston and Alex Bingham join as creative directors and Alex Bird as group managing partner.

Aldi Christmas finalé features musical performance from Kevin the Carrot

This is the third instalment of the supermarket’s 2025 Christmas campaign.

Media Matters: why trust is a brand's best friend

How two agencies have found that partnering clients with trusted editorial brands can be a reliable route to success.

Debut Think! campaign by FCB spotlights consequences of drug driving

Jack Driscoll directed the 30-second ad through Academy Films.

Movers & Shakers: Screwfix, Daily Mail, FutureBrand, Kantar, VCCP, Leo and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Jessica Lovell to exit Wonderhood Studios

She helped set up the agency in 2018.

Channel 4 launches Disability Comms Guide and Playbook

The broadcaster wants the industry to use it as guidance to make advertising more inclusive.

WPP’s Cindy Rose to open One Southwark Bridge office, home to third of UK staff

Office is central hub for WPP Media and its brands Choreograph, EssenceMediacom and Wavemaker.

Are you not entertained?

To entertain is something that we used to instinctively understand and collectively pursue as an industry.

‘Advertising has failed to market itself’ – Rory Sutherland

Sutherland made his remarks in the first episode of the IPA’s new podcast series ‘Making Sense’.

Omnicom to reveal new leadership on Monday after closing IPG deal

Acquisition creates largest holdco based on revenues for the first nine months of 2025.

Is another mega deal inevitable after Omnicom-IPG?

Adland deliberates on Omnicom and IPG's imminent deal and whether it has whet the appetite of fellow holdcos for another mega merger.

McDonald’s UK unveils festive campaign with ‘Grinched’ Christmas menu

Creative featuring The Grinch Meal was created by Leo UK and runs across radio, social, display, press and out of home.

The Knowledge

Omnicom-IPG: How merger will reshape the competition

Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.

Loveholidays takes Joe Marler on a sunny holiday inside a billboard

It is the first work by Ark Agency since winning the account in September.

Goalhanger rebrands as 'multi-platform media brand' to lure advertisers

Redesign coincides with the launch of Rest Is Science with Hannah Fry.

Stephanie Brimacombe's role expanded as VCCP merges agencies

VCCP chief executive Stephanie Brimacombe will lead VCCP Roar as CEO.

Is TV still the main channel for Christmas ads?

Christmas campaigns keep snowing down across TV, social, live experiences and digital channels. As formats multiply and audiences fragment, does TV still reign as the top channel for festive films?

Ad campaign calls out Meta for 'failure to protect users' from scams

‘#IgnoredByInsta’ was created by creative studio Insiders and includes an online petition

Brand Film Awards 2026: first judges named

The Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film globally, returns for 2026. The first group of 15 judges have now been named.

M&C Saatchi and S4 Capital downgrade 2025 growth forecasts

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.

Christmas Private View: Waitrose & Partners, Tesco, Disney, EE, JD Sports and Barbour

AMV BBDO's Nick Hulley and Nadja Lossgott and Grey London's Helen Rhodes critique a selection of festive spots.

The7stars investment lead Lewis Shaw departs

The independent agency's managing partner for investment and commercial leaves after two years.

Google Pixel recreates Love Actually scenes in festive ad

Love Actually stars Thomas Brodie-Sangster and Martine McCutcheon feature in the social campaign.

De’Longhi UK brews social and influencer pitch

VCCP was appointed as the brand’s creative and strategic agency in September without a pitch.

Leo UK makes four senior hires across strategy and social

Scarlett Spence, Tom Patterson, Helen Simpson and Nick McWilliams are joining the agency.

Former WPP boss Mark Read announces next move

Read announced his departure from WPP in June.

Stop the noise: the key to achieving more is to care about less

It has been a hard year, so perhaps as we look ahead to 2026, it's worth considering that the key to achieving more is caring less.

Daily Mail Group agrees to acquire Telegraph titles for £500m

Deal set to focus on the Telegraph’s international expansion.

Meta & MG OMD: pioneering a new era of retail optimisation

How a partnership with Meta is helping the agency guide its clients and retailers around the digital landscape

Ace of Hearts: dealing adland a new hand

Polly McMorrow, Richard Brim and Martin Beverley are keen to stress that 'Everyone is in it together' as they look to shake up the traditional agency culture by placing care for its people and creativity firmly at the forefront.

Agencies on the Agenda: Forsman & Bodenfors, DDB and Dentsu

Campaign showcases the three agencies on its radar from the past week.

Allwyn searches for social and influencer agency

National Lottery operator works with VCCP and Hearts & Science on creative and media respectively.

Ladbrokes & Coral win propels new entrant to top of new-biz table

Newcomer has £115.6m-worth of billings across four new account wins.

‘Adland is not prepared for cyber attacks’ warns former agency chief

Dentsu is the latest large organisation to face a major cyber attack, following Jaguar Land Rover, M&S and the Co-op.

EU clears Omnicom-IPG $26bn mega merger

Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.

Mattel and Smyths Toys host 'speakeasy' Uno event

The activation took place on 20 November at All Star Lanes, White City.

Arthritis UK creates TikTok dance campaign to challenge misconceptions

The work was created by Digitas UK in partnership with TikTok for Good Launchpad.

When demand moves in real time, marketing needs to move with it

AI has made demand detectable in real time, but many marketing structures are still stuck in the past. Agency leaders explain how flexibility is the new measure of marketing maturity — and why Search is helping brands understand intent as it emerges.

Will Sky’s proposed takeover of ITV be good for advertisers?

The IPA, ISBA, the7stars, Aperto Partnership and others weigh-in on what a potential merger would mean for UK advertisers.

UK brand experiences are leading Europe in transforming campaigns into culture

The UK is top of the European charts when it comes to turning experiential moments into enduring cultural strategies.

Global departures continue ahead of Omnicom-IPG merger

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.

Sky names Grand Prix winner of Zero Footprint Fund

Tony’s Chocolonely, Wrap, Fussy, Guppyfriend and Pärla also made this year’s shortlist.

The sound of success: how Magnum and WPP Media leveraged audio to produce strong brand results

Evie Clifton, paid social business director at WPP Media’s Mindshare UK, shows how the iconic “Magnum crack” cut through the noise to drive brand impact

MEFA Diversity & Inclusion Awards 2025: winners revealed

The Media For All awards returned for its third year celebrated the work, teams and individuals reshaping the UK media industry for the better.

Henkel consolidates $825m European media account

Omnicom and WPP went head-to-head for the business.

Pitch Update: Ikea, Samsung, Costa Coffee, Royal Mail, Loveholidays and more

Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.

Five Guys takes bite of creative agency

T&P went up against BMB and Grey London.

Smirnoff No 21 vodka ad is a laughing matter

Diageo-owned brand developed the campaign with McCann New York.

The Knowledge

Income levels tracked: why agencies are on the up despite ‘volatile’ client budgets

It has been a tough few years for agencies, but according to Campaign School Reports data, three-quarters of the 27 agencies providing declared income data grew year on year in 2024.

Xbox on the hunt for ‘missing’ female football coaches via Football Manager game

The campaign was created by McCann London and builds on its previous 'Everyday tactician' work.

James Denton-Clark lands wider group role at Stagwell

The global chief executive of Forsman & Bodenfors takes on growth role for Europe.

Campaign Bigs show entertainment does not come but once a year

Standards are rising across UK adland, judging by last week's celebration of the best in UK creative.

Give the people what they want: the strategy behind Waitrose & Partners' Christmas campaign

How Wonderhood Studios and Waitrose worked to 'inject food love into popular culture'.