EXPERIENCES

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.

Audience segmentation is failing brand experience leaders.

We Are Collider created the event.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.

KitKat makes the most of a 12-tonne chocolate bar robbery, brands respond to an awkward McDonald’s burger review, and One Pound Fish Man returns to screens.

Momentum created the experience.

N2O created the experience.

Circle Agency created the experience.

Klick Health created the work.

“Spotify Listening Lounge” is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.

New division to build on publisher’s Pride of Britain and Pride of Scotland Awards

Entries close on Thursday 26 March.

It was created by Lucky Generals while the PR and experiential work was executed by John Doe.

The experience was created by N2O.

Backlash created the experience.

The experience will take place on 26 March.

The experience will take place between 10 April and 12 April.

Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.

Leo UK created the campaign.

Circle created the activation.

Coda will become IdentityCoda.

The experience takes place between 6 and 8 March.

The awards ceremony will take place at The Park Hyatt London River Thames on 16 April.

Campaign speaks to 4Creative, Glue Society and Biscuit Filmworks about the sickening structure built to promote Channel 4’s “Dirty Business” show.

Lucy Boyd, managing partner at Proud Robinson & Partners, will lead the new department.

Long gone are the days when brand experiences were one-off tactical moments in which success was measured by attendee numbers.

It includes a multi-media partnership with the English Football League.

Raptor created the experience.

A week of presentations, culture and UK R&B.

4Creative, Glue Society and Biscuit Filmworks created the campaign.

Seed created the experience.

Backlash created the experience.

In a culture of constant exposure, brands aren’t just fighting for attention – they’re fighting to matter.

The experience was located on Greek Street.

The claw machine will be on display at Moco Museum London.

All Things, RCP and Unfinished created the campaign.

Transport for London has reassured that the AMV BBDO-created takeover would avoid passenger confusion, after Heineken's Tube takeover drew criticism from disability rights campaigners.

Campaign is Jung von Matt's first major work for the brand since winning the account in 2025.

Global warming's impact on the Winter Olympics should give would-be sponsors pause for thought. Brands should think long-term, by contributing to and protecting the fragile ecosystem rather than accelerating its demise.

The exclusive online directory reveals the thoughts on life and work of more than 200 leaders.

Syn created the in-store concept.

Digital Cinema Media, OMD and Red Consultancy created the experience.

People don’t split themselves into B2B and B2C versions. So why do we design work as if they do?

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Winners will be announced tonight (19 March). Here is your last chance to view the shortlist before the event.

Activity took in all four corners of London.

The Campaign Podcast invites Lizi Hamer, global executive creative director at Octagon, to discuss how to engage an international audience during major sports events.

Outernet event marks awards organisation's 50th anniversary.

When you think about the brands you truly love, that fondness is often based on shared memories with others.

M&C Saatchi Group UK created the brand activation.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Creative agency helps realise concept based on marketing theory by Rory Sutherland.

Identity Sport will be led by Simon Dunnell, director of major projects at Identity.

Gage left Bearded Kitten last December.

BBH created the experience.

Event features a performance from the London Vegetable Orchestra.

22 January is the final deadline.

The event will take place on 20 January.

The Purpose Awards EMEA – the awards scheme from PRWeek, Campaign and Third Sector – has announced the two chairs of judges for this year’s awards.

CEO cites 'huge impact' on growth as Jeremy Read takes exec business director role.

McIntosh joins from Audience.

With this year's Fifa World Cup set to be the most-watched sporting event around the globe, brands should be focusing their attention on community fan groups rather than geography.

Deal spans festivals and venues.

The pie shop will open its doors on 15 January.

The experience takes place on 9 January at London’s King’s Cross.

Experiential experts from Nobody’s Café, Secret Cinema, 160over90 and Sparks declare that “AI slop” and lack of trust in screens is giving the IRL world of events a new opportunity to be at the centre of consumers' lives in 2026, creating meaningful moments, slowing down and having fun. 

Apex will use cultural insight to create brand platforms and live experiences.

Leo UK created the campaign.

January to June brought plenty for adland to digest, now read on to find out what the second half of 2025 had in store

The fan activation takes place on 20 December.

Sometimes the smartest way to capture attention isn’t about building your own space, it’s about crashing someone else’s.

Deadline for entries is 19 December.

Next year's football tournament taking place across the US, Mexico and Canada could offer brands in the UK an opportunity to approach watch parties in new ways.

Truant will develop a creative platform and 360 campaign for the cultural and entertainment venue.

Culture isn’t disappearing; it’s being de-contextualised.

In the wake of the Omnicom shake-up, Campaign asks adlanders for some guidance for people facing job insecurity.

Five of the top 10 augmented reality campaigns were from the UK.

Campaign’s pick of the top live experiences for 2025

Research from the brand found 85% of kids question how Santa gets into modern homes.

Applications must be submitted by 19 December.

Activation was made by VCCP and Audience.

Dominic Murray joins from WPP Media and Emilie Verlander joins from Edelman

The installation will be located in the Design Museum's main atrium.

Shortlisted UK agencies include VCCP, Mother, Monks and Uncharted.

Bearded Kitten will be rebranded as Bearded Kitten, Part of Havas Play.

Curly Media created the work.

The first entry deadline is 26 March.

Universal enlisted the help of six artists to create art works and installations for the walking experience.

TV personality AJ Odudu is hosting the experience alongside former footballer Peter Crouch and Love Islander Tasha Ghouri.

David Ball died on Saturday.

This is the third instalment of the supermarket’s 2025 Christmas campaign.

The activation took place on 20 November at All Star Lanes, White City.

The UK is top of the European charts when it comes to turning experiential moments into enduring cultural strategies.

Hot Pickle and Belmond created the experiences.

The campaign was created by McCann London and builds on its previous 'Everyday tactician' work.

Cummins & Partners created the event, and the takeover was negotiated and planned by the7stars.

The experience was created by Backlash.

The chocolate brand’s signature red has been standardised by global colour authority Pantone.

Smile was the incumbent.

Campaign speaks to Kelly Engstrom, brand and marketing communications director at EE, and Ben Mooge, chief creative officer at Publicis Groupe UK, about EE's festive campaign 'Hosting and guesting'.