ADVERTISING

Ingenuity+ is running the process.

Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.

Price isn’t the grubby bit at the end of the funnel, it’s the moment when brand truth gets put to the test.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Full nominations revealed, ahead of 18 June ceremony.

Deakin worked at Wolff Olins for three years.

“Back your body” features a choir of singing body parts.

“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.

Adam & Eve\TBWA created the work.

The campaign was created by Otherway.

Creatives from VCCP and Uncommon Creative Studio critique a selection of the latest ads.

VML UK created the work.

New recruits will report to executive creative director Mitch Syrett.

The chief executive received a base salary of £1.3m.

Audience segmentation is failing brand experience leaders.

Irn-Bru appointed Lucky Generals to creative account last year.

When client-agency relationships break down, their demise has become swifter than ever, so what can agencies do to mitigate the risks and make sure that they (and the client) are in it for the long haul?

Campaign asks adland how much agencies value their talent.

We Are Collider created the event.

The campaign includes a Transport for London takeover.

New agency won car brand's business after a multi-stage pitch.

Mallory Simmonds replaces Melissa Chapman, who left in February.

Advertising is training AI on what culture is. Are we comfortable with what it’s learning from?

AMV BBDO created the ad.

Ingenuity+ is assisting with the process. 

As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?

ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Creditors include the independent agency’s employees’ pensions and HMRC.

UK portion of the account is worth an estimated £34m.

BBH London created the campaign.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.

The campaign has been made by Fold7.

Creativebrief is handling the review.

The Sunshine Company created the work.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Publicis retains top spot in the media table.

VCCP, Lucky Generals and Omnicom Group featured in the top three.

The switch from people basing their decisions on what they think is right to guessing what the boss will like most, is harmful both to the enterprise and its teams.

Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.

KitKat makes the most of a 12-tonne chocolate bar robbery, brands respond to an awkward McDonald’s burger review, and One Pound Fish Man returns to screens.

Lola Madrid created the work.

Simon Richings had spent four years at We Are Social.

The brand's consistency around how people think, feel and decide has allowed it to sustain its success.

Bill Murphy previously worked at Neverland on a freelance basis.

The conceptual breakthrough came from a bit of mathematical fate.

Comedy isn't universal and it is not about chasing the biggest laughs. Instead, brands should be building something their audience wants to be a part of and have community buy-in.

Release of new awards playbook aims to help entrants.

Momentum created the experience.

Fold7 created the campaign.

Showcase has taken place at Cannes Lions International Festival of Creativity since 1991.

Leo UK created the campaign.

Role will work with Croud’s chief growth officer, James Wilde, on shared pitches.

How can we offer millions of young men something that resonates as strongly with their hopes and fears as the manosphere does?

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

The shop aims to help brands “build relevance by understanding fandom as infrastructure, not subculture.”

Which creative agencies are readers most interested in this year?

N2O created the experience.

Which media agencies are readers most interested in this year?

To value our collective creative craft, we must stop subsidising our own obsolescence, says the chief executive of Uncharted Studio.

Only one UK-based agency made the top 20.

Campaign's editorial team discuss this year's School Reports and what goes into a top score on The Campaign Podcast.

As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.

BBH London created the campaign.

Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.

Coyne was speaking at Advertising Week Europe on 26 March.

David Toussaint was previously global head of strategy and creative communications strategy for The Coca-Cola Company at Grey.

The four appointments follow a “growing client demand for social and creator expertise”.

Passive reassurance isn’t a leadership strategy.

VCCP created the work.

To answer the question in the headline it makes sense to look back on AI’s impact so far.

Campaign was created by Leo UK in partnership with Zenith UK.

In total, 22 agencies improved their School Reports score this year.

Atomic London went into administration earlier in March.

Ark Agency created the campaign.

Circle Agency created the experience.

Klick Health created the work.

Lucky Generals also enters top 10 with a 90% rise in billings.

Review includes retailer marketing, websites and point of sale display.

This year’s agency numbers on DEI reveal inconsistent progress, with gains overshadowed by a widening gender pay gap, and declining entry-level ethnic minority hiring.

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Consultation is open for 12 weeks (until 17 June).

The work was made by Mother.

Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney is the incumbent on the brand advertising account.

Awards night took place in London last week.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Publicis London created the work.

Four agencies were awarded the top mark, compared with none last year.

Holding companies and their progressive allies have used purpose and diversity and inclusion strategies to achieve their aims, while doing little to fix a bigger problem that’s killing our industry.

The work is set to launch in the summer and the agency has been working on the account since the beginning of the year. 

Kara Osborne departed the role in October 2025

Meanwhile, indie agencies command the top 20.

Pharmaceuticals brand said that “we continually review how we work with our agency partners”. 

Campaign discusses themes from the gaming summit and explains where gaming should fit in the media plan.

Entries close on Thursday 26 March.

Women in advertising need community which is why Lollipop Mentoring is now open to a wider group.

Deakin worked at Wolff Olins for three years.

Creativebrief handled the process.

Maloney joined WPP Media in 2008.

The reports will be accompanied by a series of features and analysis of agency billings, diversity and more.

Appointment is Feral's first major hire.