ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.
PODCASTS
Podcast: How can an agency score a 9 in Campaign’s School Reports?
Campaign's editorial team discuss this year's School Reports and what goes into a top score on The Campaign Podcast.
Podcast: Why is gaming not a media channel?
Campaign discusses themes from the gaming summit and explains where gaming should fit in the media plan.
Podcast: Is imitating other ads really a form of flattery?
Campaign's editorial team discusses whether similar ads are inevitable, or just lazy.
Podcast: Will Cindy Rose's plan save WPP?
Campaign's journalists give their take on WPP's investor presentation and if chief executive Cindy Rose's plan will turn around the fate of the company.
Podcast: How do leaders lead in challenging times?
The Campaign Podcast discusses who gets featured in the 2026 A List and their advice for the year ahead.
Podcast: What will the media planner of the future look like?
The Campaign Podcast digs into the future of the media planner and buyer, taking up themes discussed at Media Week Live.
Podcast: How do creatives rate the Super Bowl LX ads?
Campaign asks creatives how they rate this year's Super Bowl ads.
Podcast: What does the fan experience of the Fifa World Cup look like from the UK?
The Campaign Podcast invites Lizi Hamer, global executive creative director at Octagon, to discuss how to engage an international audience during major sports events.
Podcast: What makes an 'agency to watch'?
The Campaign Podcast discusses why each agency was chosen across media, creative and new.
Podcast: What is effective leadership in a time of change? With Mother, Publicis and Omnicom
Campaign's editor Maisie McCabe interviews leaders from Mother, Publicis Groupe and Omnicom Media at the Year Ahead Breakfast Briefing.
Podcast: What makes adland ‘optimistic’ for 2026?
The Campaign Podcast discusses what leaders in advertising, media and technology predict for the year ahead.
Podcast: Where are the new-business opportunities in 2026?
Campaign digs into new-business data from last year to predict what sectors and disciplines will be up for grabs this year.
Podcast: What should adland’s New Year's resolutions be?
The Campaign Podcast's first episode of the year delves into what the industry should give up in 2026 and looks at the year ahead.
Campaign's most-listened-to podcasts of 2025
Topics have ranged from the debate between in-house production companies and independents, Cindy Rose's new job, the Omnicom takeover of IPG and Group M.
Traitor or faithful – what will adland remember about 2025?
The Campaign Podcast recaps and discusses the top stories of the year.
Christmas ads review 2025 with Brim, Kolbusz and Sobhani
Private View comes to The Campaign Podcast with a bonus episode on 2025's Christmas campaigns.
Podcast: Will the new Omnicom work?
Campaign's editorial team discusses Omnicom's huge restructure following its acquisition of IPG.
Has 2025 been the year for independent agencies?
The Campaign Podcast asks whether, in a year flooded with holding company moves, independent agencies have had their era.
Is TV still the main channel for Christmas ads?
Christmas campaigns keep snowing down across TV, social, live experiences and digital channels. As formats multiply and audiences fragment, does TV still reign as the top channel for festive films?
How are the LHF restrictions affecting Christmas ads and beyond?
The Campaign Podcast discusses how brands are dealing with rules that restrict HFSS products in advertising.
What trends are shaping this year's Christmas ads season?
Campaign's editorial team tucks into the first course of this year's Christmas advertising.
Do newsbrands matter to advertisers?
James Bailey, UK chief executive of iProspect, joins the podcast alongside and Adam Foley, chief executive of independent agency Bountiful Cow, and Campaign's editorial team.
Podcast: Is there a new 'big four' in adland?
The Campaign Podcast analyses the shifting sands among the world's biggest agency groups, and a potential challenger on the scene.
Podcast: Are marketers replacing agencies with AI?
In the latest Campaign Podcast, the team examines research from the Power 100 to assess marketers’ AI journeys.
Is adland working for its junior staff?
The Campaign Podcast delves into how junior staff are feeling about the industry.
Podcast: Why are diverse minds more suited to advertising?
The Campaign Podcast looks into why people with neurodiversity are attracted to advertising and the barriers and taboos that still exist in the workplace.
Podcast: What's next for Accenture Song? CEO Ndidi Oteh at Campaign Live
Oteh spoke at Campaign Live in her first UK interview on the agency's plans under new leadership.
Podcast: Is there an ideal client mix?
The Campaign Podcast asks if prestige sectors still exist and what factors go into compiling a ‘dream’ client list.
Podcast: What will the next 70 years of commercial TV look like?
The Campaign Podcast looks back on the last 70 years of commercial TV and what will shape its next 70.
Podcast: Will agencies lose out to AI solutions at media platforms?
The Campaign Podcast discusses how agencies are being affected by the increasing AI capabilities of media platforms and whether their role is under threat.
Podcast: What's next for Omnicom's takeover of IPG?
Campaign's editorial team unravels how adland's biggest acquisition is shaping up and what the priorities for its leaders will be.
Podcast: Can a CMO and a CFO truly get along?
The Campaign Podcast features audio from Campaign Live between Unilever's former CMO and CFO on their love-hate relationship.
Podcast: Is this the moment brands commit to women’s sport?
This week's episode of The Campaign Podcast highlights how women's sport has changed this year, how it differs to the men's games, and how far there is still to go.
Can in-house production companies and independents co-exist?
The Campaign Podcast discusses the ongoing row within the production sector, and whether in-house companies will cause the extinction of independents.
Podcast: What will the Cindy Rose era mean for WPP?
Campaign questions what WPP needs from its next CEO, and what lies ahead of the agency group's new leader.
Podcast: Is Cannes Lions 2025 a watershed moment for awards?
The Campaign Podcast questions what's next for awards after three Cannes Lions awards were withdrawn this year.
Why did brands drop out of Pride Month this year?
The Campaign Podcast considers how the global DEI withdrawal has impacted brands' support for Pride, or whether the rollback began years ago.
What makes an ad long-lasting?
The Campaign Podcast explores why some ads are remembered and revered years after their release.
Campaign Cannes Global Podcast Episode 3: Festival review and big winners
Our editors from the UK, US and Canada look back on Cannes Lions 2025.
Campaign Cannes Global Podcast Episode 2: Live from Campaign House
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
Podcast: What is WPP Media?
The Campaign Podcast asks a simple question to the world's biggest media buying arm, dissecting the holding company's moves from the last few months.
What kind of Cannes Lions will it be in 2025?
The Campaign Podcast features three jurors at Cannes Lions discussing the trends that they are seeing among entrants this year.
What do companies need to win the talent race?
The Campaign Podcast discusses what makes a business more attractive to talent in 2025.
Media 360: Has social media killed the TV star?
The Campaign Podcast recaps the two day event and features the complete session which debates social media against TV.
Private View with Laura Rogers, Caitlin Ryan, Jonny Parker and Chris Birch
Creatives discuss recent ads from the likes of PG Tips, KFC and Confused.com.
Is burnout getting worse in advertising?
The Campaign Podcast delves into burnout and the darker side of agency life, with Nabs' Sue Todd and mental health campaigner David Eakins.
Why are brand experiences bucking the trend of declining marketing budgets?
The Campaign Podcast discusses how consumer behaviour towards experiences has changed in an era of loneliness.
What happened to the progress in female creative leadership?
In this episode of The Campaign Podcast, the team welcomes guest Laura Jordan Bambach to discuss why adland is seeing a decline of women in creative leadership positions, and what needs to be done to address the drop.
Why are brands overcomplicating gaming?
In this bonus episode of The Campaign Podcast, the team chats to PHD about the British Heart Foundation's Twitch campaign, which won big at the Campaign Media Awards 2025.
Will government AI regulation harm creative industries?
Campaign examines responses to the government's consultation, and how tech platforms and creative industries can progress together.
Is there such a thing as an original (OOH) idea?
Campaign's editorial team discusses out-of-home posters that zoom in on products, alter or remove logos, and have minimal text.
What happens to an agency after it wins an Agency of the Year award?
Campaign catches up with winners from the night to discuss whether something akin to an 'Oscars curse' exists in advertising and how agencies stay at the top of their game.
Why is principal-based media buying so controversial?
Campaign's editorial team wades into the the contentious practice and the 'tension' it creates between advertisers and agencies.
What do Campaign's 2025 School Reports reveal about adland?
Campaign has analysed the top 92 agencies in the UK, and now the team reflects on the health and trajectory of advertising.
Is pre-testing a ‘no-brainer’? With Martin Beverley
In this episode of The Campaign Podcast, the editorial team examine the relationship between creativity and pre-testing, with former chief strategy officer at Adam&Eve/DDB Martin Beverley.
Five years on from Covid, has the industry changed for the better?
Campaign's editorial team questions how the advertising industry has coped and adapted to new ways of working since the pandemic.
Do holding company solutions undermine agency brands?
The episode looks at whether holding companies' expanded offerings across creative, media, tech and data really work.
What is Group M?
This episode details the recent changes at WPP's media buying arm and where it leaves the agencies within it.
Is adland ignoring its climate impact?
Campaign asks whether adland is doing enough to reduce its emissions or has the issue now taken a back seat in the industry's priorities.
Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz
Campaign chats to some of the industry’s top creatives about this year’s Super Bowl offering.
How should a new agency leader make their mark?
The Campaign Podcast questions how much change is too much for new agency leaders in adland.
When will adland go back to five days in office?
Campaign's editorial team discuss WPP's four-day mandate and the correlation between presence in the office and business success.
Will Trump's re-election change how brands behave in the UK?
Campaign's editorial team discusses how adland will react to Donald Trump's second presidential term.
What’s the answer to adland's regional divide?
Campaign's editorial team invites Nik Wheatley on to the podcast to discuss the impact of adland's London bubble, and how it can be popped.
Chaka Sobhani, Iain Tait and Jonathan Kneebone at Campaign's Year Ahead Breakfast Briefing
This bonus episode of The Campaign Podcast features industry leaders giving their predictions for 2025.
Will the Omnicom-IPG merger really happen?
Campaign's journalists outline the hurdles that could get in the way of the mega-merger, repeating history from Omnicom's attempted merger with Publicis in 2013.
What are adland's new year's resolutions?
Campaign's editorial team discusses what adland should give up and take up in 2025.
Snog, marry, avoid: what kind of year was 2024?
Campaign's editorial team gathers in the studio to return a verdict on the past 12 months.
Interview with David Droga: what is creativity in 2024?
In this episode of The Campaign Podcast, Campaign UK editor Maisie McCabe interviews David Droga, founder of Droga5 and chief executive of Accenture Song.
Was 2024 the year of AI?
Campaign's editorial team discuss whether 2024's AI hype lived up to expectations.
What is stopping ads from being accessible?
Channel 4 joins Campaign's editorial team in the studio to discuss what can be done to solve adland's accessiblity gap.
Christmas ads review with Richard Brim, David Kolbusz and Chaka Sobhani
Campaign chats to some of the industry’s top creatives about this year’s Christmas offering.
Should media be the lead agency for clients?
Campaign's editorial team step into the ring to fight out which type of agency should be the lead for clients.
What makes a Big Award winner in 2024 and beyond?
Campaign catches up with Big Awards' judges and winners to find out why work wins awards.
What it takes to launch a successful ad agency
People, clients or cash... what are the ingredients needed?
Why has DEI slipped down the agenda?
Campaign's editorial team is joined by special guests to discuss why adland's commitment to DE&I has waned.
How bad is adland’s bullying and harassment problem?
Campaign's editorial team invites Lorraine Jennings-Creed, director of wellbeing services and culture change at Nabs, to discuss why adland's power dynamics are enabling bullying and harassment.
Media Week Awards with Amazon, Telegraph Media, OMG and MG OMD
Campaign's editorial team catch up with the judges and winners on the night and get together for a morning-after debrief.
Do agency leaders use culture as a form of control?
Campaign's editorial team discusses the difference between agencies enforcing culture or letting it grow organically.
Arthur Sadoun at Campaign Live on how you sell creativity
This episode features Sadoun's head to head with Gideon Spanier at Campaign Live.
Should brands switch agencies without a pitch?
Campaign's editorial team discusses the benefits and risks of brands appointing an agency without testing the waters first.
British Podcast Awards special – with The News Agents, Tortoise Media and YouTube
The Campaign team gives you the lowdown on the awards, the podcasts and backstage stories, including interviews with some of the winners.
What makes an agency brand?
In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand.
What do brands lose by not having X on their plan?
In a revamped format of the Campaign Podcast, the editorial team discusses why X used to be popular with advertisers, whether the downfall was inevitable and if there's a possibility that advertisers may return.
'There's nothing brave about running 100m': Campaign Podcast – changing the 'bullshit' Paralympics vocab
This year's advertising sees a movement to correctly represent the athletic and sporting champions in the Paralympics games, kicking the 'well-meant bullshit' out of its vocabulary.
Campaign Podcast: The cultural highlights of this summer, including Taylor Swift, Kafka and Glasto
Campaign's editorial team discusses what's been inspiring and entertaining them away from the advertising industry, from TV and books to music and theatre.
'It's tough for WPP': Campaign Podcast – Q2 analysis, N Brown creative review, is adland 'manipulating culture'?
Campaign's editorial team discuss the biggest stories of the week.
Campaign Podcast: Elon Musk lawsuit | Social media and social unrest
Discussing the latest news in the Campaign podcast studio.
Campaign Podcast: Ascential sale | The Guardian | ad mishaps
Also includes chat about The Olympics (of course), the third season of The Bear and the joys of kicking back and watching hydraulic press videos.
Campaign Podcast: Why the Paris 2024 Olympics is all about storytelling
Campaign speaks to UK advertisers on what makes this year's Olympics different, as brands compete in a summer of sport.
Campaign Podcast: Havas B Corp revoked | Group M moves | TfL creative review
Campaign's editorial team discusses the top news of the week, from Havas losing its B Corp status to TfL launching a creative review.
Campaign Podcast: Creative Circle report, Channel 4’s Paralympics campaign and Neverland's Tetley resignation
Campaign media editor Beau Jackson and senior creativity reporter Charlotte Rawlings discuss the latest headlines.
Campaign Podcast: Euros ads and how EE tackles hate with Saatchi & Saatchi
Publicis Groupe UK's chief creative officer, Ben Mooge, joins the podcast to discuss Euro 2024 ads and EE's 'Hate. Not in my shirt' by Saatchi & Saatchi.
Campaign Podcast: How Barbie stays relevant after 65 years
Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.
Campaign Podcast: Election ads, eBay media shortlist and was WPP right to platform Elon Musk?
Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week from adland.
Campaign podcast: behind the scenes of the Cannes Lions Film and Outdoor juries
New episode features exclusive insight from the judging panels.
Cannes daily global podcast episode 6: Festival review, plus call for shorter film ads
As Cannes Lions 2024 has wrapped up, Campaign's editors and journalists from around the world look back on the five-day festival.
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