Ingenuity+ is running the process.
NEWS
Martin Sorrell continues to fire shots
Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.
Movers & Shakers: WPP Media, Publicis, Hearst, OpenAI, Trade Desk and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
PHD, Initiative, MG OMD and iProspect face off on Campaign Global Agency of Year shortlist
Full nominations revealed, ahead of 18 June ceremony.
Holland & Barrett gives the body a voice in first work by Lucky Generals
“Back your body” features a choir of singing body parts.
Coca-Cola World Cup spot explores emotional journey of football
“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.
Three executives depart amid ‘changing of the guard’ at The Trade Desk
TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.
Publicis wins Microsoft media account without a pitch as part of expanded partnership
Two companies “will leverage each other’s expertise to embed agentic AI”.
Netflix names sponsors for first UK live boxing broadcast
Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.
Private View: Tesco Mobile, M&S, KFC, Channel 4, McDonald's and Plenty
Creatives from VCCP and Uncommon Creative Studio critique a selection of the latest ads.
Uncovered expands creative department and launches art and design arm
New recruits will report to executive creative director Mitch Syrett.
Havas CEO Yannick Bolloré earned £6m in 2025
The chief executive received a base salary of £1.3m.
Irn-Bru Ice Cream flavour returns with social ads by Leith
Irn-Bru appointed Lucky Generals to creative account last year.
Pippa Glucklich, David Wilding and more assemble Media Planning Group
Group is launching in partnership with Account Planning Group.
Are some agencies seeing their people as debts rather than assets?
Campaign asks adland how much agencies value their talent.
OpenAI CMO Kate Rouch steps down
Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.
Wise’s debut work by Ace of Hearts features OOH for parody banks
The campaign includes a Transport for London takeover.
Wireless cancelled, drinks brands pull sponsorship after Kanye West backlash
Pepsi, Diageo and AB InBev's decision followed widespread criticism of the London festival's booking of West.
Volkswagen appoints global social media agency
New agency won car brand's business after a multi-stage pitch.
Jungle Creations hires chief executive from Kepler
Mallory Simmonds replaces Melissa Chapman, who left in February.
Ocean Outdoor: entries open for 2026 Digital Creative Competition
TBWA\MCR won the Grand Prix last year for its work with charity Prost8.
Podcast: Why are in-house teams taking top talent from agencies?
ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.
Pitch Update: Microsoft, BMW, Samsung, Vax, Savlon, Polestar, White Claw, Lovehoney and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Atomic London owed more than £5m when it went into administration
Creditors include the independent agency’s employees’ pensions and HMRC.
Chupa Chups OOH campaign masks up to highlight “wrestling-free" packaging
BBH London created the campaign.
Publicis Groupe acquires 160over90 to “disrupt” sport sector
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
Review of the Week: 1664 Blanc takes taste seriously
The campaign has been made by Fold7.
White Claw owner reviews global social and influencer account
Creativebrief is handling the review.
Starling campaign spotlights small habits that make people “good with money”
The Sunshine Company created the work.
WPP Media’s global chief strategy officer retires
Damian Blackden leaves ad industry after 37 years in media.
Ofcom research finds rise in concern over online risks versus benefits
Findings published following landmark trial on the harms of Meta and YouTube.
Loveholidays makes TV debut with ITV sponsorship
Campaign comprises idents using puns from classic film titles.
Movers & Shakers: EssenceMediacom, Monks, Anomaly, Neverland, Dept, Born Social and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Who topped the final UK media new-business rankings?
WPP Media, PHD and Publicis Groupe featured in the top three.
UK new-business media rankings: who took the top spot?
Publicis retains top spot in the media table.
Who topped the final UK creative new-business rankings?
VCCP, Lucky Generals and Omnicom Group featured in the top three.
Is the future of production aligned with media rather than creative?
Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.
Social highlights from KitKat, Domino's, Ryanair, Pringles and more
KitKat makes the most of a 12-tonne chocolate bar robbery, brands respond to an awkward McDonald’s burger review, and One Pound Fish Man returns to screens.
Cornetto's summer campaign captures everyday moments of “unwrapping”
Lola Madrid created the work.
We Are Social ECD departs for MSQ agency
Simon Richings had spent four years at We Are Social.
Neverland hires head of strategy
Bill Murphy previously worked at Neverland on a freelance basis.
Decoding the class of ’26: the logic and craft behind the School Reports aesthetic
The conceptual breakthrough came from a bit of mathematical fate.
Entries open for Campaign Ad Net Zero Awards 2026
Release of new awards playbook aims to help entrants.
Primark debuts fake premium fashion brand for immersive social experiment
Momentum created the experience.
WPP launches AI editor for media clients’ YouTube ads
New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.
Vax launches £37m media review
Campaign understands multiple agencies are pitching for the account.
Campaign School Reports Tracker returns for 2026
The historical database shows how agencies have performed since 2011.
Saatchis New Creators' Showcase swaps Cannes for SXSW London after 35 years
Showcase has taken place at Cannes Lions International Festival of Creativity since 1991.
April Fool’s Day round-up: Heinz, Lego, Tesco, Terry’s Chocolate Orange, Dyson and more
This year's April Fool's work features edible mugs, chocolate-holding phone cases and a giant egg.
Born Social appoints head of UK growth
Role will work with Croud’s chief growth officer, James Wilde, on shared pitches.
Omnicom CEO John Wren earned $70m package in 2025
Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.
Fandom-focused creative agency The Forge launches
The shop aims to help brands “build relevance by understanding fandom as infrastructure, not subculture.”
School Reports 2026: The most-read creative shops
Which creative agencies are readers most interested in this year?
DFS hosts nationwide sofa challenge for Britain’s Got Talent
N2O created the experience.
School Reports 2026: The most-read media agencies
Which media agencies are readers most interested in this year?
US shops dominate first indie league of 2026
Only one UK-based agency made the top 20.
Podcast: How can an agency score a 9 in Campaign’s School Reports?
Campaign's editorial team discuss this year's School Reports and what goes into a top score on The Campaign Podcast.
Is Cindy Rose right to link bonuses to WPP’s overall performance?
As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.
Missing People campaign highlights that tragedy is not entertainment
BBH London created the campaign.
“Client-centricity is our new mantra”: new Dentsu CEO delivers first address to staff
Takeshi Sano pledges execution-led transformation, as the group tackles a sweeping international overhaul.
OpenAI’s ChatGPT Ads trial surpasses $100m in six weeks
The ongoing pilot gives advertisers the ability to invest in the format.
Monzo’s AJ Coyne: marketers should elevate brand building from “cost” to “investment”
Coyne was speaking at Advertising Week Europe on 26 March.
Anomaly raids Grey for first European head of comms strategy
David Toussaint was previously global head of strategy and creative communications strategy for The Coca-Cola Company at Grey.
Serviceplan Group UK hires social team from Atomic London
The four appointments follow a “growing client demand for social and creator expertise”.
Cadbury transforms press ads into packaging to help disguise Easter eggs
VCCP created the work.
X advertiser boycott lawsuit dismissed
The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.
Morrisons TV ad for hot cross buns to air in LHF watershed
Campaign was created by Leo UK in partnership with Zenith UK.
Covonia and Savlon owner kicks off UK media review
Stada Thornton & Ross issues request for information.
Samsung UK appoints strategic gaming partner
Appointment follows a competitive pitch.
School Reports 2026: Which agencies improved their marks?
In total, 22 agencies improved their School Reports score this year.
PayPal ads take good with the bad as Will Ferrell plays dual roles of angel and devil
Campaign was created by Leo.
Ian Russell challenges Instagram boss to “chat” at Cannes Lions
Russell spoke during a panel discussion on social media harm at Advertising Week Europe yesterday.
Former Atomic London staff complain to watchdog over missing pension payments
Atomic London went into administration earlier in March.
Loveholidays OOH campaign piggybacks on other brands
Ark Agency created the campaign.
Costa Coffee embarks on tour of the UK with giant iced matcha cup
Circle Agency created the experience.
Spotify opens listening room in London for top 1% of fans
“Spotify Listening Lounge” is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.
School Reports: EssenceMediacom suffers biggest billings percentage drop in top 10 media shops
Just two agencies in Nielsen’s top 10 reported year-on-year growth in billings.
School Reports 2026: VCCP ends year with highest billings among creative agencies
Lucky Generals also enters top 10 with a 90% rise in billings.
BMW UK reviews £5m CRM and digital accounts
Review includes retailer marketing, websites and point of sale display.
Pitch Update: Unilever, Boots, Netflix, IBM, Polestar, Onken, Lastminute.com and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
“Deeply concerning and frustrating”: adland reacts to government consultation on LHF ads
Consultation is open for 12 weeks (until 17 June).
Royal British Legion reviews creative agency relationships
Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney is the incumbent on the brand advertising account.
Agency of the Year winners "brave enough to show scars": John Lewis' Anna Braithwaite
Awards night took place in London last week.
Polestar launches global media review
Campaign understands Dentsu X is the incumbent in the UK.
Movers & Shakers: WPP, McCann, T&P, UM, Feral, Allwyn, Global, Channel 4 and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Reach launches events and experiential division
New division to build on publisher’s Pride of Britain and Pride of Scotland Awards
Allwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality”
Ben Brown, media director at Allwyn, spoke at Advertising Week Europe on 24 March.
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