EDITORIAL COLUMNS

Actor Jonathan Bailey stars in vermouth brand Martini's latest ad as part of its "Dare to be" platform.

Meta-owned social-media platform Instagram marks its 15-year anniversary with a film encouraging users to overcome self-doubt in what they are posting on the site.

Financial services brand Barclays uses a tense tennis match to signify its support for customers.

Sainsbury’s highlights how it works “day and night” to keep its prices low, in TV spot narrated by Stephen Fry.

Domestic abuse charity Women’s Aid spotlights the dangers of a “pro-contact” culture in the family justice system.

The BBC uses visual metaphors for footballers set to compete in the upcoming Uefa Women’s Euro 2025 tournament.

British Skin Foundation created digital billboards that reflect the effects of sun exposure as it happens.

Mars confectionery brand Snickers has claimed to find the answer to diving in football - that the players are just hungry.

A fascinator and a top hat pop out of the top of an Audi as the car marque taps into the Royal Ascot audience.

Hunger takes over a meeting after a man sees his colleague bite into a McDonald's burger.

Online design and publishing platform Canva has showcased its design tools with an out-of-home takeover of London Waterloo station.

Gin brand Sipsmith's Wimbledon-themed ad is a play on the word "serve".

Fashion brand Sports Banger teams up with Soho coffee shop Sacred Grounds to launch a limited-edition jewellery collection.

Broadcaster Channel 4 apologises to audiences for its commitment to diversity, equity and inclusion in this 67-second spot.

Skincare brand Byoma launches a global campaign to declare its long-standing commitment to healthy skin barriers.

Toyota GB celebrates its Corolla model, the most sold car ever, with spots showcasing how it fits into the varied lives of its owners.

British broadcaster Sky gets animated as part of a new brand identity for the Lions Series on 20 June.

Müller Frijj brings a chaotic rush of “urjj energy” to its latest campaign targeting Gen Z men.

Amnesty International UK calls for active support and allyship in Pride Month campaign.

Tea and coffee brand Taylors of Harrogate spotlights the convenience of its coffee bags.

Brittany Ferries builds on its “Uncommon holidays” platform with a print campaign.

KFC and London label Aries have teamed up to create a 10-piece streetwear collection, inspired by the fast-food restaurant’s gravy.

The All England Lawn Tennis Club releases its annual trailer ahead of The Championships, Wimbledon, taking place between 30 June and 13 July.

Essity-owned incontinence brand Tena challenges negative stereotypes surrounding bladder leaks in this global campaign.

Irish whiskey brand Jameson Black Barrel has unveiled an AI-led campaign for Father’s Day.

Newspapers The Times and Sunday Times celebrate their legacy of trusted journalism in this campaign.

Supermarket Waitrose launches its summer campaign, encouraging shoppers to enjoy the spontaneous experiences that come with the season.

ITV promotes the Uefa Women’s Euros 2025 in this history-inspired 60-second film.

Toy company the Lego Group celebrates girls’ creativity in this three-minute music video.

Sports streaming platform Dazn leans into its heritage as an appointment-to-view boxing brand to promote the Fifa Club World Cup.

River bus service Uber Boat by Thames Clippers encourages people to use a calm alternative to London’s other public transport options.

Heineken 0.0 has announced its official partnership with F1 The Movie with a campaign starring Brad Pitt and Damson Idris.

Fast-food restaurant KFC creates an unusual fork, designed for its Rice Bowls.

Weetabix took over Croydon with an out-of-home campaign reacting to British musician Raye’s viral TikTok.

Cognac brand Courvoisier celebrates the power of paternal influence in this Father’s Day campaign.

Supermarket chain Sainsbury's highlights the simple pleasures people get from its “Taste the Difference” range in this summer campaign.

Telecommunications brand O2 celebrates the freedom that comes when travelling abroad in this 40-second spot.

Robinsons unveiled its new brand platform with a film putting the squash at the centre of heartfelt parent-child moments.

Beats by Dre partners England and Chelsea footballer Cole Palmer in this 80-second spot by Homeground.

YES (Youth Experience in Sport) Charity marks its 30th anniversary with this global campaign.

Retailer M&S unveils its summer campaign with a 30-second film celebrating all the small things that make the sunshine season unforgettable.

Breast cancer charity CoppaFeel tells the real stories of young women to raise awareness that the disease can strike at any age.

Müller Bliss returned from a 10-year hiatus in new advertising with a campaign utilising humorous customer reviews.

Lemon and lime-flavour soft drink Sprite celebrates summer and refreshment in this global campaign.

Tech retailer Currys spotlights the relief people with additional needs feel when they shop at its stores in this 80-second film.

The British Library builds anticipation for its latest exhibition, Unearthed: The Power of Gardening, with this special-build.

UK charity Women in Sport highlights how systemic issues can turn black teenage girls away from sports in a campaign film titled "Dear sport".

Supermarket chain Morrisons took its customers to see and land to showcase the freshness of the products at its Market Street aisle.

Insurance company Generali explores how the future is built in the present in this 60-second film.

Cruise line Royal Caribbean teams up with Fulham Football Club to launch a special kit, enticing people to book a trip with the brand.

Business and finance newspaper The Economist showcases its signature red and white colour palette in this TV and out-of-home campaign.

Australian wine brand Yellow Tail celebrates people doing their own thing in two 20-second spots.

Online supermarket Ocado shows a birthday party happening in reverse in this 90-second film.

Trans advocacy organisation TransActual UK placed a "Third toilet” outside the UK Supreme Court as a response to a court ruling in April.

Gambling site William Hill Vegas promotes its free-to-play game Bonus Drop Boost in this 30-second ad.

Smug Dairy, the hybrid dairy range from Kerry Consumer Foods, illustrates just how smug people are when indulging in the product in this out-of-home campaign.

WhatsApp spotlights how no-one can see or hear people’s personal messages sent via the platform, not even WhatsApp, in this global campaign.

Cadbury celebrates the taste of its Cadbury Dairy Milk with a short film highlighting the experience of eating a chunk of the chocolate bar.

Digital wellbeing and online safety charity The Cybersmile Foundation turned online abuse into tattoos to highlight the lasting impact of such words on children.

Pepsi "refreshes" some of its most well-known football ads from the past 50 years while celebrating the stars of today's women's football.

Snickers places football manager José Mourinho in the heart of a Viking battle scene in the latest iteration of its “You’re not you when you’re hungry” brand platform.

Coca-Cola enlists the help of musician Tyla and footballer Lamine Yamal in its latest global campaign.

Breadmaker Jacksons of Yorkshire takes pride in its loaves by calling on Britain to demand better bread in this 30-second spot.

Charity Tourettes Action calls for greater understanding of the condition and hopes to dismantle harmful stereotypes with its latest campaign.

Fast-food restaurant Taco Bell took inspiration from the way pre-loved-fashion sellers package their items in seemingly random boxes and bags in its latest brand activation.

Hovis celebrates the strength and endurance of the nation with a new brand platform.

Actor Mads Mikkelsen stars in this 70-second spot for Italian liqueur brand Campari to mark the Cannes Film Festival.

Italian bitter apéritif Aperol illustrates the popularity of an Aperol Spritz in this 60-second film, following a waiter called Marco.

Global blockchain technology company and partner of Manchester City football team OKX blends football, culture and blockchain innovation in this 130-second film.

Consumer magazine Which? aims to help people avoid holiday mishaps with a campaign highlighting how it provides expertise across a broad range of products and services.

Amazon Business takes inspiration from Peter Piper, a nursery rhyme and tongue-twister, in this 60-second spot.

Costa Coffee spotlights the role coffee plays in people’s day-to-day lives with a 60-second and 30-second film.

Sportswear brand Nike taps into martial arts to promote its Air Max Dn8 trainers in this 66-second film.

Toilet paper brand Andrex's follow-up to last year's "First office poo" and “Post poo euphoria” moves to children overcoming their fear of bowel movements at school after its research found that 76% of children hold their poo at school. 

Financial services company Allianz highlights that slower music can encourage safer driving with personalised playlists created in partnership with Spotify.

Audi's latest sunroof technology is showcased with a quintet sitting in one of its cars performing a capella.

Utilities brand Ovo takes inspiration from horror films to reveal its revamped brand platform “Do energy differently”.

McCain tries to settle the debate whether its new product is a chip or crisp in ad promoting its new Vibes snack.

Craig David stars in housing and homelessness charity Shelter's latest film lobbying the government to invest in social housing in England.

Ikea marks the launch of its flagship store on London's Oxford Street with an out-of-home campaign celebrating its Frakta bag.

Skoda promotes its new electric model, Enyaq, dramatising that the Skoda Enyaq is “one of the most aerodynamic SUVs in the world”, according to the car brand.

Very releases its summer ad campaign, spotlighting its own-brand range V by Very.

Confused.com highlights the relief it makes people feel once they have sorted out their insurance in this 30-second spot.

Tesco’s clothing and homewares brand F&F illustrates how it can help people style out life’s challenges in this brand refresh.

Marlow Gin celebrated Victory in Europe Day (8 May) with a campaign film re-imagining the story of local RAF hero Flight Lieutenant Bill Marshall.

Toyota GB spotlights its sale event in this 60-second spot.

Tony’s Chocolonely celebrates the distinctive look and style of its chocolate bars in this work by Chuck Studios.

Allwyn, operator of The National Lottery, promotes the brand’s Scratchcards in this 20-second film.

A family of fluffy characters named “the Things” are at the heart of a new brand platform from British Gas. 

Spanish footballer Lamine Yamal is the latest sportsperson to star in an ad for audio brand Beats.

McDonald’s turns up the heat in this campaign spotlighting its McSpicy x Frank’s RedHot chicken burger, introducing a new dip: Frank’s RedHot Mayo.

Pancreatic Cancer UK is highlighting the lack of early detection tests in a two-minute film that lists a number of famous names who have died of the disease. 

Enjoying a burger exactly the way you want to can be a bit of a ritual. KFC is tapping into this for its latest instalment of its “Believe” brand campaign as it launches a new burger called The Dirty Louisiana. 

Pinterest is showcasing the ways in which its visual search feature can help users find what they are looking for even if they can’t find the words to describe them. 

Proper is positioning its snacks as an act of wellness as part of an updated creative platform “Practice Proper snacking”.

Haribo launches its Nostalgix line with the latest iteration of its “Kids voices” campaign.

PG Tips' Monkey is back, this time alongside comic actress Emily Atack who plays the mascot's wife, Alice.

Cleaning and laundry brand Ecover says that almost 80% of people who have a dishwasher admit to running a programme before it’s fully loaded.

Albert Bartlett is celebrating the start of the Jersey Royal potato season in a film showcasing the island where the potatoes are grown and the work of the farmers. 

Cadbury has launched a campaign featuring some of women’s football’s biggest names including Leah Williamson, Jill Scott, Lauren James and Katie McCabe.

Four fruit-fuelled films introduce soft-drink brand Rubicon's latest brand platform “Big flavour behaviour”.