QUESTION OF THE WEEK

Campaign asks adland how much agencies value their talent.

Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.

As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.

After Accenture's move to tie in career progression to AI adoption, Campaign asks whether others should follow suit.

Agency leaders comment on taste and ideas.

Agency leaders highlighted the importance of trust, mental wellbeing and outcomes for clients and teams when making the decision.

The IPA Census shows creative and non-media agencies suffered the greatest drop in staff numbers in 2025.

Campaign finds out whether marketers and agency leaders agree with Lloyds CMO, Suresh Balaji, that it "doesn’t matter which team agencies sit in".

After Apple's handmade 'A critter carol' and BBC's stop-motion film for the Winter Olympics, Campaign asks adland's creatives whether advertising will move away from AI-polished perfection.

Adland shares its thoughts about how much agencies should give away when pitching.

Adland deliberates whether AI agents should immortalise its greatest thinkers and practitioners, and the risks and benefits that presents.

With redundancies, role cuts and job insecurity seemingly ubiquitous, here’s how adland’s leaders can ensure staff feel supported this year.

In the wake of the Omnicom shake-up, Campaign asks adlanders for some guidance for people facing job insecurity.

Adland deliberates on Omnicom and IPG's imminent deal and whether it has whet the appetite of fellow holdcos for another mega merger.

Reform MP Sarah Pochin accused the British ad industry of overrepresenting black and Asian people in ads.

Most agency groups have seen their share prices slide in 2025.

Campaign asks adland what their hopes are for 2025’s festive ads.

Following research by the IPA and Medialab, Campaign asks industry figures if prioritising ROI over budget is hindering the success of marketing campaigns.

Following a feature on project versus retained clients, Campaign asks adland if project briefs fuel creativity.

Following Credos research that found a feeling of belonging is no longer tied to days spent in the office, Campaign asked adland leaders why this might be so.

While many might still feel the post-holiday blues as they return to their desks, Campaign asks adland what its plans to focus on in the upcoming season.

Campaign asks adland whether a shorter pitch process could solve agency woes and rebalance the relationship with clients.

Campaign asks adland leaders to share their views on why design is becoming an important asset for a creative agency.

Campaign asks adland what the pros and cons are of rebooting successful campaigns of the past.

Campaign asks adland leaders to share their views on the recent fashion ad backlash for brands such as American Eagle, and what this means for DEI efforts.

Cannes Lions introduced a set of ethics on 10 July for awards entries starting from 2026.

While agencies' commercial pricing models 'sort of work', the rate card has grown to be the divider among some agencies and intermediaries.

Cannes Lions and DM9 'mutually withdrawing' the agency's entries prompts wider questions around awards.

Campaign asks adland whether purpose has developed at this year’s awards.

Adland weighs in as WPP selects its new chief executive.

Campaign asks adland if a snazzy office has the power to attract new talent.

Adland leaders address the impact of impending rules on ads featuring unhealthy foods.

Campaign asks adland how it will remain competitive with greater tax burdens amid economic turmoil globally.

With the recent 'less is more' out-of-home trend, Campaign asks adland what this means for copywriting.

Global chief creative officers offer their opinion on how to cultivate creativity without losing identity in a large agency network.

At a time where gender equality is under threat, Campaign asks adland what the global event means to them.

Adland leaders answer Campaign's latest Question of the Week.

Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.

Humour, celebs and relatability: adland creatives share their favourite ads from this year’s game.

Omnicom's merger with Interpublic has been met with divided opinions.

Adland explores the risks and benefits to inclusivity when more time is spent in the office.

Trump’s new policies and Mark Zuckerberg’s changes at Meta put DE&I under threat, but in the UK, adland says it can ‘lead by example’.

From 'nearly always' to 'an analysis of risk vs reward', industry figures respond.

Industry leaders share their intentions for 2025.

Following an anonymous article exposing the realities of being a junior creative, Campaign asks adland for their advice to those experiencing the limitations of a ‘top-heavy’ agency.

Following several CEO appointments, Campaign asks adland figures for their top tips on being an agency leader.

Adland weighs in on where the flexible working debate is heading.

Adland responds to claims that awards have lost their shine and the industry is using them for "creative clout".

Campaign asks how advertisers should avoid similar debacles.

Following Santander and Asda recently starting pitches for creative and media accounts in tandem.

Campaign asks adland’s brand marketers on the value of individual ad shops.

Adland leaders answer Campaign's latest Question of the Week.

Campaign asks adland leaders whether a better balance can be struck between flexibility and office presence.

Industry figures tackle Campaign's latest Question of the Week.

Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.

At this year's Cannes Lions festival, attendees noted audiences at gender talks were mostly female.

Adland shares its sporting highlights this summer.

Standards being revised after Havas agencies stripped of B Corp status.

Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.

As retail media continues to be adopted by major retailers, Campaign asks agencies and brands if its growth is taking budget from elsewhere.

As TikTok becomes a social media battleground for political parties, Campaign asks adland if brands should be concerned about their presence on the platform.

Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.

Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.

WPP has reported a 64% increase in reports, so is it time for more transparency across adland?

Campaign canvasses the industry about the UK's fall to third place.

Controversy over the watchdog's decision continues.

Following the viral 'Willy's Chocolate Experience' in Glasgow, Campaign asks experiential agencies to reflect on the potential positives of the event.

As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.

Campaign asks adland what needs to happen in order to keep young people safe online.

Losing a job is always tough but it can also bring opportunity.

Campaign asks adland if the Advertising Standards Authority needs to rethink its gender stereotyping rules following the Calvin Klein and FKA twigs ad ban.

Breaking up is hard to do. But sometimes, in this industry at least, it's inevitable.

Campaign's Question of the Week asks various industry leaders whether adland should be bracing itself for a shift to freelancing.

Imposter syndrome used to refer to women, but can today refer to anyone in a position of accomplishment.

Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more brands should follow in its footsteps.

Campaign asks whether brands are starting to place higher importance on creativity.

According to a recent survey, nearly a quarter (24%) of brands believe that their media agency's model is unfit for their future needs.

In the last month alone, Samuel L Jackson has helped sell Warburtons bread, while Christina Aguilera and rapper Latto have sung for Just Eat.

Campaign's Advertising Intelligence reported a 24% dip in media activity between H1 2022 and H1 2023.

This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.

Campaign asks creative leaders what they'd love to see in this year's festive ad showdown.

When senior talent leave an agency, typically they are replaced. But in times of economic malaise, some agencies are choosing not to fill senior vacancies to cut costs.

Campaign's question of the week asks industry leaders and accountancy firms how to withstand financial pressures.

With fake out-of-home stunts flooding social media recently, Campaign asks adland whether it's time to leave outdoor mock-ups behind?

Campaign asks adland what brands have learned from the Fifa Women's World Cup.

Campaign's question of the week asks industry leaders whether a widespread reduction in spend signals too much reliance on technology clients.

Adland reveals what it's been watching, reading, listening to and enjoying during this summer of culture.

Mark Pollard wrote in a piece for Campaign that 'open criticism towards agency staff is allowed to go unchecked'.

Campaign follows up last week's feature on the cost of pitching by asking adland if brands should be delving deeper into their wallets when holding a review.

Following this year's Cannes Lions Festival of Creativity, Campaign asks if adland is ready to laugh again.

Upon the return of the Morrisons and Branston slogans, Campaign asks adland what other slogans they would like to revive.

The All In Census 2023 revealed that 55% of women think parental leave had a negative impact on their careers.

With all but four of last year's Grand Prix winners being purpose-themed, a debate sprang up around the loss of authenticity in 'made for award' campaigns.

Rattling Stuff aims to work with 'more challenging budgets' – is this a troubling sign or a reflection of change?

Campaign’s question of the week asks industry leaders how to ensure DEI commitments stick as the economic situation gets stickier.

Campaign's question of the week explores the potential effects of TikTok's latest government ban on brands and creators.