FEATURES

When client-agency relationships break down, their demise has become swifter than ever, so what can agencies do to mitigate the risks and make sure that they (and the client) are in it for the long haul?

As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?

This year’s agency numbers on DEI reveal inconsistent progress, with gains overshadowed by a widening gender pay gap, and declining entry-level ethnic minority hiring.

Ade Yeo, creative director at Hijinks and a cabaret performer, talks creative playfulness and rhinestones.

As the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remains a costly stunt.

Campaign speaks to 4Creative, Glue Society and Biscuit Filmworks about the sickening structure built to promote Channel 4’s “Dirty Business” show.

CEO talks to Campaign.

The London production company has produced a series of stellar work in its time, now it is looking to the future and the next generation of talent, which seems to thrive in its nurturing environment.

A week of presentations, culture and UK R&B.

Team culture and being “obsessed with new” are pivotal, rapid change is the norm, and it’s goodbye to the all-knowing boss.

The musings of this year's A List cohort – on everything from their favourite pitching outfit to the future of advertising – are amusing, perceptive and sometimes downright outrageous.

The role spans a range of relationships and can be a high-wire act. A handy guide to staying afloat as a top chief investment officer when the current keeps changing.

CEO talks to Campaign after increasing revenue and margin.

Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships. 

They have been variously described as 'voices that matter', 'culture translators' and 'an effective way to cut through the noise' while recent findings have shown they also offer a strong ROI so are they a real alternative to the traditional marketing mix?

Raheem Sterling, Idris Elba and Ella Toone are some of the famous faces joining adland, but with such agencies generally in their nascency, they will need to navigate beyond cultural cachet, hype and connections to have a lasting impact.

Effectiveness, efficiency and AI capabilities – how do agencies measure up?

CSOs have a shorter tenure than both CEOs and CCOs, according to Campaign’s analysis of School Reports data. Industry leaders explain how a more high-profile image, the growing influence of data and technology, and a move away from ‘purists’ are all contributing factors. 

Recent research by the IPA found that budgets play a far bigger role in campaign's effectiveness than ROI, yet the focus remains on the latter. How can the balance be shifted?

Campaign selects the top-performing agencies from across different disciplines in 2025, listed in alphabetical order.

Troy Ruhanen, the chief executive of Omnicom Advertising, reflects on its recent restructure, including mistakes and difficult decisions, and why the changes are about collective intelligence, not simple efficiency.

Campaign's pick of the top production companies over the past 12 months.

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Campaign takes a look at the biggest mishaps of the year in adland.

Campaign takes a look at the biggest campaigns of the year in adland.

Campaign's pick of the year's top ad planners.

Campaign's pick of this year's top ad suits.

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Campaign's pick of the top media ideas over the past year.

Campaign's pick of the top creative leaders over the past 12 months.

Campaign's round-up of the leading commercial chiefs

Campaign lists the top 10 trailblazers of 2025.

From the worlds of politics, showbiz and sport, have a chuckle at these adland doppelgangers.

The agency’s new leadership team, Cressida Holmes-Smith, Vickie Ridley, Shelley Smoler and Damien Le Castrec, explain how the business is expanding and why the best work happens when creative, strategy and design are ‘interconnected’.

Campaign’s pick of the best film ads.

Campaign's pick of the top media suits.

Campaign picks the standout brand guardians of 2025 for using creativity to connect with consumers. 

Campaign picks the best ambient ads from this year

Campaign’s pick of the top live experiences for 2025

Campaign's round-up of the leading media planners from holding company bosses to independent hotshop leaders.

Dinosaur's creative copywriter presents a week filled with work for Silentnight, Lakeland, Bupa and more.

Campaign’s pick of the top creative leaders running departments at brands

Campaign’s pick of the top digital innovations that draw on creative ideas powered by tech.

Campaign’s pick of the top social campaigns in 2025.

Campaign highlights the top five new-business chiefs generating growth for their agencies.

Campaign's round-up of the top media buyers, from holding company bosses to agency-based leaders.

Campaign lists the top 10 brands of the year.

CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.

Campaign’s pick of the top audio ads this year.

Campaign lists the top five new-business chiefs in media 2025.

Campaign speaks to Paola Levitch, founder of social media management boutique Sosig, about the social strategy for Lily Allen’s West End Girl, from debunking AI theories to lyrical Easter eggs.

Campaign lists the top five press ads of 2025.

Campaign lists the top five brand collaborations of 2025.

Campaign lists the top 10 out-of-home executions in 2025.

Campaign profiles Brooklyn-born CEO who bought IPG.

Polly McMorrow, Richard Brim and Martin Beverley are keen to stress that 'Everyone is in it together' as they look to shake up the traditional agency culture by placing care for its people and creativity firmly at the forefront.

It has been a tough few years for agencies, but according to Campaign School Reports data, three-quarters of the 27 agencies providing declared income data grew year on year in 2024.

Campaign speaks to Adam & Eve/DDB’s Richard Gayton, Darren Beresford, Mike Sutherland and Sally Pritchett about Disney’s festive short film ‘Best Christmas ever’.

Campaign catches up with Waitrose & Partners chief customer officer Nathan Ansell and MG OMD executive director Geraldine Ridgway to talk about the media behind 'The perfect gift'.

Campaign spoke to the Omnicom Media Group agency after its 10 Media Week Award golds.

Katherine Paterson is back as marketing director at B&Q, reprising the role 12 years after she held the same position.

Campaign speaks to Channel 4’s commercial chief, as the broadcaster awaits the appointment of a new CEO.

Campaign speaks to Rosie Hanley, brand director at John Lewis & Partners, and Franki Goodwin, chief creative officer at Saatchi & Saatchi, about the retailer’s 2025 Christmas ad and their mission to bring ‘thoughtful gifting’ to life.

Part-time roles benefit diversity and a balanced life, but they can jar with traditional views of agency life. Is a mindset change what’s needed?

A junior creative at Krow details the ups and downs of her week.

Power 100 marketers would like to see a rethink of the new-business pitch, with better chemistry, snappier processes and longer-term relationships emerging as top priorities.

School Reports data reveals a stark age imbalance at agencies, prompting a closer look at bias and myths – and the shops trying to turn things around.

As audiences shift and ad budgets splinter across streaming and social, TV’s once-dominant position is being redefined. Campaign uses School Reports data to find out which media agencies are investing differently and why. 

CEO spoke to Campaign after reporting 3.8% growth.

Campaign’s Power 100 marketers reveal the functions they’re taking inside their own walls and why external agencies still matter as part of a hybrid model.

CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market in Campaign interview at Q3 results.

With brands such as Marks & Spencer, MG Motor, and TfL choosing to stick with an incumbent over appointing a new shop, Campaign examines the benefits of fostering existing relationships – and why contract renewals are also expected to increase.

A creative at Neverland writes about pre-production meetings, a shoot day with two locations half-an-hour apart and turning a 'Frankenstein of pixels [into] a fantastical garden'.

With about one third of agencies in the latest School Reports not measuring staff hours alongside some leaders saying logged time records are unreliable, how are shops preventing work-related stress?

With the industry expected to begin voluntarily complying with the ‘less healthy food’ ad ban from 1 October, what changes have brands made to their creative and media plans? 

As companies strive to find the balance between flexibility and bringing people together, notable levels of discontent with in-office policies remain.

The move towards project work over retained accounts in recent years is likely to continue – and some are redefining what a 'project' or 'retained' work is – meaning that creative and media agencies are having to reassess their relationships with clients

Avis' in-house agency Content Studio's junior creatives cover recces, shooting, edits and colour grading.

With a little over half of School Reports shops at the end of 2024 stating that they had a gender transitioning policy, against the backdrop of a UK Supreme Court ruling in April this year on the legal definition of a woman and the rollback of DEI policies being driven by the US presidency, agencies must find a way to make further progress on the inclusion of transgender and gender-diverse people.

The current president of the IPA and CEO of BBH London discusses her unwavering focus on creative power, which forms the foundation of the four planks of her presidential agenda.

Chris Doe, UK marketing and innovation director at Pilgrim’s Europe, discusses appointing Joint as lead creative shop and why the company doesn’t want to go down the in-housing route. 

When David Simons, senior creative at Uncommon Creative Studio, realised he was losing his hair at 28 years old, he got to work on a short film to highlight his experiences of anxiety and insecurity.

The WPP shop's new creative leader discusses why she is looking for a ‘healthy’ amount of rule-breaking, creatives who bring a plethora of ideas instead of one and why humour is harder in the UK.

Proponents say Employee Ownership Trusts are a ‘really positive’ way to do business. As a growing number of agencies use the model, Campaign looks at the benefits – and how to manage any difficulties – along the way.

More agencies gave out bonuses to all of their staff in 2024, with the median level of payment also rising, but was it at the expense of lower salary rises?

Campaign speaks to 4Creative’s David Wigglesworth, Andy Vasey and Paul Gleeson about shooting Educating Yorkshire’s comeback trailer.

GBM Group's senior brand and content manager covers rejection therapy on Carnaby Street, interview tips and quick turnaround videos for social.

Campaign’s annual analysis of salary data from School Reports agencies reveals modest growth at entry level, little change in the middle and big gains at the top.

Having helped turn her former agency, Zenith, from 'also ran' to a force to be reckoned with, Cummins now faces a different set of challenges at its biggest rival, against the backdrop of several major account losses and the WPP Media restructure.

Concerns about redundancies, company restructures and AI are stopping agency staff from moving jobs, while recruiters report agencies’ hiring efforts are slowing.

As highlighted by recent events at Cannes and backed up by data from Campaign's School Reports, the opportunities for and experiences of disabled people in the ad industry remain frustratingly sidelined.

The marketing boss at Entain, which owns betting and gaming brands including Coral and Foxy Bingo, explains how agencies are assigned and her ‘ruthless’ reallocation of budgets.

This is Victoria Appleby’s first CEO role, but she arrives from Channel 4 with a plan to get close to clients and bring T&P ‘together as one culture’

A week in the life of a creative music consultant.

The Labour government is reforming the Conservatives’ Apprenticeship Levy. But with more than £5m of agency funds going unused last year, can the incoming Growth and Skills Levy improve uptake and help agencies bring in more diverse talent?

From avoiding 'weird vacuums' to embracing vulnerability, a handy guide to the art of the successful CEO.

Publicis CEO spoke to Campaign at Q2 results.

Agencies and brands are at times unaware of who is paying pitch consultants, what for and how much. Campaign investigates what is – and isn’t – working in intermediaries’ business models.

As part of a wider look at intermediaries' business models, Campaign asked 14 UK pitch consultants to explain how they operate.

Upon the release of two additional spots for the comparison site, Campaign speaks with the Leo Burnett creatives and director Jeff Low about humour, CG and insurance anxiety.

Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.