BRANDS

Ingenuity+ is running the process.

Incumbent on the account was All Response Media.

Price isn’t the grubby bit at the end of the funnel, it’s the moment when brand truth gets put to the test.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

“Back your body” features a choir of singing body parts.

“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.

Adam & Eve\TBWA created the work.

The campaign was created by Otherway.

Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.

Creatives from VCCP and Uncommon Creative Studio critique a selection of the latest ads.

VML UK created the work.

The chief executive received a base salary of £1.3m.

Irn-Bru appointed Lucky Generals to creative account last year.

When client-agency relationships break down, their demise has become swifter than ever, so what can agencies do to mitigate the risks and make sure that they (and the client) are in it for the long haul?

We Are Collider created the event.

Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.

The campaign includes a Transport for London takeover.

Pepsi, Diageo and AB InBev's decision followed widespread criticism of the London festival's booking of West.

New agency won car brand's business after a multi-stage pitch.

AMV BBDO created the ad.

Ingenuity+ is assisting with the process. 

As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?

ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.

BBH London created the campaign.

The campaign has been made by Fold7.

Creativebrief is handling the review.

The Sunshine Company created the work.

Campaign comprises idents using puns from classic film titles.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

WPP Media, PHD and Publicis Groupe featured in the top three.

VCCP, Lucky Generals and Omnicom Group featured in the top three.

Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.

KitKat makes the most of a 12-tonne chocolate bar robbery, brands respond to an awkward McDonald’s burger review, and One Pound Fish Man returns to screens.

Lola Madrid created the work.

The brand's consistency around how people think, feel and decide has allowed it to sustain its success.

Comedy isn't universal and it is not about chasing the biggest laughs. Instead, brands should be building something their audience wants to be a part of and have community buy-in.

Release of new awards playbook aims to help entrants.

Momentum created the experience.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

Campaign understands multiple agencies are pitching for the account.

Fold7 created the campaign.

This year's April Fool's work features edible mugs, chocolate-holding phone cases and a giant egg.

Leo UK created the campaign.

How can we offer millions of young men something that resonates as strongly with their hopes and fears as the manosphere does?

N2O created the experience.

To value our collective creative craft, we must stop subsidising our own obsolescence, says the chief executive of Uncharted Studio.

BBH London created the campaign.

The ongoing pilot gives advertisers the ability to invest in the format.

Coyne was speaking at Advertising Week Europe on 26 March.

VCCP created the work.

The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.

To answer the question in the headline it makes sense to look back on AI’s impact so far.

Campaign was created by Leo UK in partnership with Zenith UK.

Campaign was created by Leo.

Ark Agency created the campaign.

Circle Agency created the experience.

Klick Health created the work.

“Spotify Listening Lounge” is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.

Review includes retailer marketing, websites and point of sale display.

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Consultation is open for 12 weeks (until 17 June).

The work was made by Mother.

Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney is the incumbent on the brand advertising account.

Awards night took place in London last week.

Campaign understands Dentsu X is the incumbent in the UK.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Ben Brown, media director at Allwyn, spoke at Advertising Week Europe on 24 March.

Publicis London created the work.

The work is set to launch in the summer and the agency has been working on the account since the beginning of the year. 

Pharmaceuticals brand said that “we continually review how we work with our agency partners”. 

Campaign discusses themes from the gaming summit and explains where gaming should fit in the media plan.

Entries close on Thursday 26 March.

Nasr has held roles at Dazn, WeTransfer and Twitter UK.

Campaign is first work for the brand by 3 Chillies.

It includes five tools to help fans eat the chocolate.

Creativebrief handled the process.

The ambassador programme recognises influential voices who are tasked with championing outstanding work and talent.

She previously led marketing at Starling Bank for eight years.

It was created by Lucky Generals while the PR and experiential work was executed by John Doe.

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

Bold work dies because it's inconvenient and too uncomfortable to defend up the chain.

Winners will be revealed on 22 April.

Campaign speaks to Wendy Duggan, marketing director at Primark, and Nikki Lindman, creative director at VCCP, about the retailer’s mission to spotlight style and quality.

BBH London created the campaign.

It was created by McCann London.

Ogilvy UK created the work.

“How much do you believe in chicken?” has been made by Mother.

Meanwhile created the work.

The work was created by Fold7.

The experience was created by N2O.

Backlash created the experience.

The WPP-owned agency has been the technology brand’s creative AOR since 1994.

The social-first work was created by Lola Madrid.

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Studio 59 opens in April 2026.

Five brands in contention for 2026 prize.

The Oscar-winning director's first TV commercial draws parallels between his filmmaking process and Patrón's production philosophy.

The campaign has been made by Mother.

The campaign was created by AMV BBDO.

Creativebrief handled the process.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.