McDonald’s launches Secret Menu with self-destructing billboard and Metro partnership

Leo UK created the campaign.

by Charlotte Rawlings

Please sign in to continue reading. If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

If you already have a subscription, sign in below to continue. 

Access provided by your company? Activate your account here.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work

✓ Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week

✓ Leading insights from Campaign’s award-winning editors

Discover options